Esports
Epic Games receives $2bn investment from Sony, Lego owner Kirkbi
US-based video game and software developer Epic Games has announced a $2bn (€1.8
Mediapro targets Gen Z with new UBeat Live event
The Mediapro agency has announced plans for UBeat Live, a new festival-style event that will debut at the Fira de Barcelona Gran Via in the summer
ESL Gaming renewal positions esports among Monster Energy’s top-dollar sponsorships
Monster Energy’s deal with esports events organiser ESL Gaming last month immediately becomes one of the biggest in the energy drink brand’s sponsorship portfolio.
EA Sports appoints ONE Esports to organise 2022 EACC events in Southeast Asia
EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month
LaLiga to hold esports tournament in India sponsored by Hero Vired
LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced.
The eLaLiga Trophy will be held virtually across India from April 9 to 26
Fnatic appoints ex-Premier League and Zwift executive Edmondson as CCO
Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer
Monster Energy builds on ESL Gaming platform
Monster Energy has signed an extension and expansion of its sponsorship agreement with the ESL Gaming esports organisation
UIPM unveils first stage of esports project with E-Laser Run mobile game
The International Modern Pentathlon Union (UIPM) has taken its first steps into the world of gaming with the launch of E-Laser Run, an app for Android and iOS platforms
Razer gaming chair brand joins Knicks Gaming roster
Hardware producer and lifestyle brand Razer has been named the official gaming chair partner of Knicks Gaming, the NBA 2K League franchise of Madison Square Garden Sports.
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Ex-Arsenal exec Kenny joins Blast Premier as managing director
Charlotte Kenny has been appointed as managing director of Blast Premier, the flagship tournament of esports entertainment company Blast
Rooter acquires exclusive media rights to Skyesports tournaments
Indian streaming platform Rooter has acquired exclusive media rights to esports and gaming tournaments promoted by Skyesports in a one-year deal with the South Asian esports promoter
Indian esports industry ‘set to be worth $143.3m’ by 2025
The esports industry in India is set to be worth Rs11bn ($143.3m/€131.4m) by the end of 2025, according to the president of the Federation of Electronic Sports Associations of India (FEAI).
Leeds United is latest to partner with Rival for esports community
EPL clubs looks to extend its brand further within gaming
ONE Esports and HSBC announce partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
Sportfive named global commercial sales agency of Misfits Gaming Group
The Sportfive agency has further deepened its involvement in the esports sector through a deal to become the exclusive global commercial sales agency of the US-based Misfits Gaming Group
Blast producing ePremier League
Esports entertainment company Blast has signed a deal to produce and deliver the 2021-22 edition of the ePremier League competition
Commonwealth Esports Championships to be held alongside Birmingham 2022
Birmingham will host the inaugural Commonwealth Esports Championships this summer, with the event to run alongside the English city’s staging of the Commonwealth Games.
NBA 2K League shakes up structure to better connect with online gaming community
NBA 2K League president Brendan Donohue tells SportBusiness why 3v3 tournaments and open qualifiers can help transform the National Basketball Association's esports property. Bob Williams reports.