Esports

The Asian eSports Federation (AeSF) has named the titles that will contest esports’ first introduction at a major multi-sport event, with a number of leading games not making the cut for this year’s Asian Games.

Engagement marketing agency Engine Shop has announced the acquisition of SA Studios Global’s esports and football divisions.

Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.

The Formula One motor-racing championship has revamped its esports series for its second season, with Ferrari the only team not to engage with the new-look competition.

The newly-formed World Touring Car Cup (WTCR) has launched an esports competition to coincide with its inaugural season.

James Watson has departed as head of esports at sports and betting-related services company Sportradar following a probe into claims he was betting on esports matches.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

Organisers of the French Open tennis grand slam have announced plans to enter into the esports market, along with unveiling an increase of around €3m ($3.7m) to the prize purse for this year’s tournament.

LaLiga, which operates the top two divisions of Spanish football, has launched its latest esports venture, with the new project to be sponsored by Spanish banking group Santander and French food products manufacturer Danone.

LaLiga, which operates the top two divisions of Spanish football, has revealed details of a new esports competition that will be sponsored by fast-food restaurant chain McDonald’s.

Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment. 

The Ekstraklasa, the top tier of club football in Poland, has engaged the Lagardère Sports agency in a move designed to enhance its esports offering.

Spanish football’s LaLiga has launched an esports division with the aim of featuring in several projects that will be unveiled in the near future.

Esports investment fund and management company Vision Esports, the parent firm of the Echo Fox, Twin Galaxies and Vision Entertainment properties, has closed a $38m (€30.9m) round of investment featuring backers from a host of organisations and individuals from within the sports industry.

French automotive manufacturer Renault and its Renault Sports Racing division have expanded into the esports market by entering into a partnership with professional outfit Team Vitality.