Esport
Samsung sponsors Beckham-fronted Guild Esports, Ralph Lauren backs G2
Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Mastercard renews with Northern LoL Championship in content-led deal
Payment services brand Mastercard has renewed its sponsorship of the Northern League of Legends Championship (NLC) in a deal with esports company ESL Gaming.
Red Bull and SecretLab sign as founding partners of Valorant Champions Tour
The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners
TikTok takes up front-of-jersey position at Tundra Esports
Chinese video-sharing network TikTok has signed up as the new ‘Principal Partner’ of London-based esports organisation Tundra.
Online tournaments keep Southeast Asian esports revenues flowing during pandemic
Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…
Chinese government predicts rise of salaries and talent demand in domestic esports market
The Ministry of Human Resources and Social Security of the People's Republic of China released an analysis report on the current state of esports employment, and revealed that 86 per cent of those working…