Equestrian
Sportfive to market Global Champions worldwide media rights
The Sportfive agency has been awarded a three-year contract to distribute international rights to Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global C…
Ex-Wimbledon, IMG exec Henderson to drive Global Champions revenues
Experienced commercial sports and entertainment executive Gus Henderson has been appointed chief revenue officer at Global Champions, the rights-holder to equestrian sport’s Longines Global Champions T…
FEI posts CHF2.5m loss for 2022, predicts tougher times ahead
The International Equestrian Federation (FEI) is to undertake a full examination of its income and expenditure in the first quarter of 2024 after conceding the economic situation in Europe remains fragile.
Longines to title sponsor FEI’s League of Nations
Swiss watchmaker Longines has stepped up its commitment to the International Equestrian Federation (FEI) by agreeing to become title sponsor of its revamped team series
Global Champions appoints WePlay to drive d2c growth as broadcast footprint expands
Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…
De Vos approved for final FEI term, federation’s 2021 revenues detailed
Ingmar De Vos has been re-elected to serve a third and final term as president of the International Equestrian Federation (FEI)
Abu Dhabi steps in to host FEI Endurance World Championship
The International Equestrian Federation (FEI) has announced that Abu Dhabi in the United Arab Emirates will host the rescheduled 2022 Endurance World Championship after the event was removed from the Italian…
FEI seeks new host for Endurance World Championship as Verona deal scrapped
The International Equestrian Federation (FEI) is seeking a new location for the upcoming Endurance World Championship after terminating a hosting agreement with the Italian city of Verona
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
Basel and Fort Worth secure multiple FEI events
The International Equestrian Federation (FEI) has awarded hosting rights to a number of its major finals and championships, with the Swiss and US cities of Basel and Fort Worth respectively securing multiple…
De Vos set for unopposed re-election as FEI president
Ingmar De Vos is set to serve a third and final four-year term as president of the International Equestrian Federation (FEI), after being confirmed as the only candidate running in this year’s election.
Horse racing channel to launch in Italy
Italy’s Ministry of Agricultural, Food and Forestry Policies (MiPAAF) has appointed Epiqa, a company controlled by betting and gaming operator Snaitech, to launch a new television channel focused on h…
FEI extends long-running social media tie-up with Redtorch
The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Badminton Horse Trials sign Mars Equestrian as presenting sponsor
Organisers of the Badminton Horse Trials have signed up confectionery company Mars Incorporated and its equestrian sponsorship brand, Mars Equestrian, as its new presenting sponsor
FEI reduces expected losses for 2021, hosts named for 2023-24 championships
The International Equestrian Federation (FEI) has reduced its expected losses for 2021 to CHF782,000 (€714,000/$851,000), down from CHF1.3
Polo deal indicative of beIN’s reshaped US rights model
Pay-television broadcaster beIN Media Group has acquired rights to broadcast a monthly polo series in a deal with the United States Polo Association
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames