In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.
The Professional Darts Corporation has revealed that the 2018-19 World Championship will feature two female qualifiers as part of an expanded field of 96 players, while bookmaker William Hill has also renewed its title sponsorship of the sport’s showpiece event.
The Lagardère Sports agency has signed a five-year partnership with the Professional Darts Corporation (PDC) through which it will seek to enhance the organisation’s digital output, amongst other remits.
The Professional Darts Corporation (PDC) has announced new events in Brisbane and Vienna for the 2018 World Series of Darts, with the Austrian capital set to become the new home of the end-of-season finals.
The Professional Darts Corporation (PDC) has announced a 40 per cent increase in prize money for the World Darts Championship and revealed plans to expand the showpiece event on the back of the 2017-18 edition, which concluded on New Year’s Day.
The Professional Darts Corporation will introduce new events in Germany and Denmark next year as part of a revamped calendar.
The Professional Darts Corporation (PDC) has announced it is to stage a Premier League event in the Dutch city of Rotterdam in a move that will mark the first time the tournament will visit continental Europe.
The Professional Darts Corporation (PDC) has announced that three World Series of Darts events will take place in Australia and New Zealand in August, including a new event in Auckland.
The Professional Darts Corporation (PDC) is to stage events in Japan and Belgium for the first time in a move that marks the latest stage of the organisation’s global expansion plans.
Professional Darts Corporation (PDC) chairman Barry Hearn has said the organisation is sitting on a £10m (€12.5m/$15.6m) “nest egg” as part of a move that could support an increase in prize money and wider global expansion plans.
The British Darts Organisation (BDO)’s new commercial arm, the BDO Events, has appointed sport and entertainment agency Generate to develop its brand, commercial vision and strategy for the next five years.