Cycling

Cycling
Media

The National Cycling League, a new professional cycling competition in the US, has agreed a three-year rights deal with Global Cycling Network’s GCN+ streaming service.
Cycling
Sponsorship & Marketing

European retail store group Lidl has agreed a sponsorship deal with the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling
Media

NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Cycling
Media

The Infront agency has struck an exclusive international media rights agreement with Australia’s Great Ocean Road Race, while commercial broadcaster Seven has renewed an agreement to provide domestic c…
Cycling
Sponsorship & Marketing

The Italian division of French financial services group Crédit Agricole has acquired title sponsorship rights to the Italian cycling ‘classics’ operated by the RCS Sport agency.
Cycling
Events

Barcelona City Council has held talks with a view to attracting the ‘Grand Départ’ of cycling’s Tour de France to the Spanish city. A
Cycling
Sponsorship & Marketing

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
Cycling
Technology

Velon, the team-owned marketing and media company for professional road cycling, has announced the launch of a new platform built on Web3 technology which aims to create a digital fan universe
Cycling
Licensing & Merchandising

Organisers of the 2023 UCI Cycling World Championships in Glasgow and across Scotland have appointed the UK-based Cube Partnership to manage the wholesale, licensing and retail programme
Cycling
Events

Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has confirmed that the cycling showpiece’s ‘Grand Départ’ will be held in Italy for the first time in 2024, with t…
Cycling
Finance & Law

The National Cycling League announced that it has secured $7.5m (€7.0
Cycling
Events

Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has announced that the cycling showpiece will conclude outside of Paris for the first time in its history in 2024,…
Cycling
Sponsorship & Marketing

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Cycling
Media

Pay-TV broadcaster Claro Sports will return as the broadcaster of the International Cycling Union’s (UCI) Track Champions League in Latin America for the 2022 season. 
Cycling
Industry Moves

British Cycling has announced the departure of chief executive Brian Facer amid growing questions over the governance of the organisation and criticism of a sponsorship deal with oil and gas company Shell
Cycling
Sponsorship & Marketing

Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc
Cycling
Media

Spanish public broadcaster RTVE has extended its rights to the International Cycling Union’s (UCI) Track Champions League.