Cricket
Melbourne Stars extend Oppo deal
Big Bash franchise Melbourne Stars has renewed its agreement with global smart phone manufacturer Oppo
ECB extends agreement with Vitality to The Hundred
The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred
Kings XI Punjab adds Ebix Cash as Main Sponsor
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor
European Cricket League sets dates for second edition
Organisers of the European Cricket League (ECL20) have announced that the club competition will return for a second season from May 31 to June 7, 2020
Tourism Australia runs T20 World Cup campaign targeting Indian visitors
Tourism Australia is employing celebrities and a video advertisement as part of a AUD$5m ($3
Cricket legends sign on for BCCI-backed T20 league
The Board of Control for Cricket in India (BCCI) has given its blessing to a new annual Twenty20 competition that will feature legends of the sport such as India’s Sachin Tendulkar and the West Indies’ Bri…
Cricket Australia commits to prize money parity for men and women T20 World Cup teams
Cricket Australia will top up the prize money its women's team wins at the 2020 T20 Women's World Cup to ensure parity with the men's competition
BCCI to appoint Ganguly as president, faces calendar clash with ICC
Former India cricket captain Sourav Ganguly is set to be the next president of the Board of Control for Cricket in India
Media rights head Dabas in shock resignation from ICC
Aarti Dabas, the head of media rights, broadcast and digital at the International Cricket Council, resigned late this week following a corporate restructure of the ICC, SportBusiness understands
Sky NZ extends ICC deal, lined up for All Blacks, Super Rugby rights
Pay-television broadcaster Sky New Zealand has extended an exclusive agreement with the International Cricket Council (ICC) to continue delivering coverage of its events for the next four years
Spark and TVNZ oust Sky with NZ Cricket rights deal
Telcoms operator Spark has landed another blow in its ongoing battle with Sky New Zealand by replacing the pay-television broadcaster as New Zealand Cricket’s domestic rights-holder.
Kingsmead Stadium lands naming-rights deal with Hollywoodbets
South African sports betting operator Hollywoodbets has agreed a deal to acquire naming rights to Kingsmead Cricket Ground, home of Durban-based franchise the Dolphins
ECB defends KP sponsorship of The Hundred, sports marketers add support
The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred
CSA signs ‘more commercially viable’ MSL rights deal with SABC
Cricket South Africa has confirmed the extension of a rights deal with the SABC for the Mzansi Super League, with the cash-strapped public-service broadcaster reportedly paying a rights fee for this year’s e…
New Zealand Cricket adds title sponsor for Twenty20 league
The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11
ECB extends New Balance partnership to The Hundred
The England and Wales Cricket Board have signed up sportswear brand New Balance as the Official Kit Supplier to its new short-format competition, The Hundred
Facebook wins ICC digital rights package in Indian subcontinent
The International Cricket Council has announced an exclusive four-year digital rights agreement in the Indian subcontinent with social media giant Facebook
The Hundred adds New Era as Official Headwear Supplier
The England and Wales Cricket Board (ECB) has signed up US-based sports headwear and apparel brand New Era as the Official Headwear Supplier to The Hundred