Cricket
FanCode secures exclusive Cricket West Indies rights in India
Online streaming platform FanCode has acquired exclusive rights to broadcast the West Indies’ home cricket matches and competitions in India.
Unilever’s Lifebuoy develops cricket presence with new ECB deal
The England and Wales Cricket Board has expanded its association with Unilever-owned hygiene brand Lifebuoy
IPL hit by multiple positive Covid-19 tests
Preparations for this year's Indian Premier League cricket tournament have been hit by a series of positive Covid-19 tests among players and support staff
Vertu Motors seeks brand exposure in first sports sponsorship deals
New and used car retailer Vertu Motors has signed sponsorship contracts with Yorkshire and Durham County Cricket clubs and basketball team Newcastle Eagles
Expo 2020 becomes Rajasthan Royals’ main sponsor, MPL extends with KKR
The Rajasthan Royals has signed Expo 2020 Dubai as its principal sponsor, while gaming platform Mobile Premier League will continue in the same role for fellow Indian Premier League cricket franchise Kolkata…
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC issues tender for an official apparel partner
The International Cricket Council has issued an invitation to tender for its official apparel partner position
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
Discovery ‘targeting’ UK Ashes rights through Cricket Australia tender
Media group Discovery is in contention for Cricket Australia’s ongoing UK broadcast rights tender, with the company reported to be specifically interested in the next edition of the Ashes series between A…
CSK extend with Equitas Small Finance Bank ahead of 2021 IPL
Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
ICC initiates negotiations with broadcasters for WTC final rights
The International Cricket Council has gone to market with international broadcast rights to the inaugural World Test Championship (WTC) final between India and New Zealand, SportBusiness understands
European Cricket League postpones second season into 2022
The European Cricket League has delayed its second season again, with the tournament now set to take place in 2022
ECB could offer BCCI ‘slice of media revenues’ to lure IPL players to The Hundred
The England and Wales Cricket Board (ECB) has reportedly discussed giving Indian Premier League teams a 25 per-cent stake in The Hundred franchises and offering the Indian cricket board a share of the…
Start-up Recast makes cricket move with African Premier League streaming in UK
Recast, the new direct-to-customer video platform, has secured exclusive rights to stream the inaugural Dafabet African Premier League to UK viewers
IPL stakeholders close sponsorship deals ahead of season start
The Indian Premier League, domestic rights-holding broadcaster Star India, and the league's teams are in the midst of closing a series of sponsorship deals ahead of the start of this year's tournament…
PhonePe extends IPL presence with six deals ahead of 2021 season
Indian digital payments platform PhonePe has extended its association with cricket's Indian Premier League (IPL) market by signing six sponsorship deals ahead of the 2021 season
BKT Tires agrees deals with seven IPL teams
Indian tyre brand BKT Tires has agreed sponsorship deals with seven Indian Premier League teams for the upcoming season
Hong Kong to host ‘first of its kind’ women’s cricket competition
International cricket is set to return to Hong Kong in 2022 with FairBreak’s Invitational Women’s Twenty20 event.