Cricket

Cricket
Sponsorship & Marketing

UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
Cricket
Sports Betting

IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has claimed its first move into cricket, landing the exclusive global data and streaming rights for Cricket West Indies (CWI).
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
Cricket
Media

Foxtel has extended its Cricket South Africa (CSA) rights in a multi-year deal from 2024-25 onwards, reinforcing its position as the ‘home of cricket’ in Australian broadcasting.
Cricket
Media

TNT Sports, the UK pay-television broadcaster, has acquired exclusive rights in the country to England women's cricket's upcoming tour of India
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Cricket
Media

E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
Cricket
Sponsorship & Marketing

Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) team Rajasthan Royals has secured the long-term future of its front-of-shirt sponsorship position via an extension with energy solutions provider Luminous Power Technologies
Cricket
Media

More than 500 million people in India watched Disney Star’s linear coverage of the 2023 ICC Men’s Cricket World Cup, the pay-television broadcaster has announced.
Cricket
Media

New Zealand Cricket is facing its first TV blackout for a men’s Test or one-day international series since 2015, with the upcoming two-Test series against Bangladesh set to be shown on YouTube.
Cricket
Sponsorship & Marketing

The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Cricket
Media

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
Cricket
Media

A consortium spearheaded by sports broadcaster T Sports has secured domestic rights to the Bangladesh Cricket Board until the end of 2024, the Bangladesh Premier League (BPL) T20 competition in 2024 and…
Cricket
Media

DAZN’s five-year Indian Premier League international rights deal is close to being terminated after just one year, SportBusiness understands.
Cricket
Media

Nine Entertainment and Foxtel have renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031, SportBusiness understands
Cricket
Finance & Law

Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…