College Sports

The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …

Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.

New term for embattled executive buried deep in NCAA NIL announcement

The College Football Playoff is considering expanding to potentially 16 teams in the coming years, a move which would likely generate hundreds of millions in broadcast revenues and significantly increase …

Boston College has struck a 10-year footwear and apparel partnership with New Balance worth a reported $45m

Governing body encouraged by operational successes amid pandemic

Pact is among the first for Legends after Sixth Street takeover

The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer

Governing body amplifies investigation into basketball tournament issues

Governing body to investigate how facility plans differed so greatly for men's, women's basketball tournaments

Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…

With 68-team field now set, nervousness remains amid ongoing Covid-19 pandemic

The Michigan State University athletics department has expanded its longstanding partnership with Rocket Mortgage, which has now become the presenting sponsor of the college's famed men’s basketball te…

Return of tournament after last year's cancellation creates pent-up demand

Defending national championships aiming to fill Bryant-Denny Stadium

Postseason college basketball tournament to be 16-team event held in Texas