College Sports
Dos Equis to sponsor Fox Sports’ ‘Big Noon Kickoff’
Heineken-owned beer brand expands its presence in college football
Stanford makes stunning reversal, restores 11 varsity sports
Alumni advocacy plays key role in university's about-face
Kliavkoff named new Pac-12 commissioner
Power Five entity makes surprise choice from outside college sports
Learfield IMG College, Elevate Sports unveil US collegiate strategic partnership
The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …
Boston College Football, Adidas strike three-year apparel partnership
Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
NCAA’s Emmert receives contract extension through 2025
New term for embattled executive buried deep in NCAA NIL announcement
College Football Playoff considers expanding to 16 teams
The College Football Playoff is considering expanding to potentially 16 teams in the coming years, a move which would likely generate hundreds of millions in broadcast revenues and significantly increase …
Boston College, New Balance strike 10-year apparel partnership
Boston College has struck a 10-year footwear and apparel partnership with New Balance worth a reported $45m
NCAA open to single-site model for future basketball tourneys
Governing body encouraged by operational successes amid pandemic
Legends to lead sponsorships for the University of Miami
Pact is among the first for Legends after Sixth Street takeover
Learfield IMG College recruits AWS’ Davis as CMO
The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer
NCAA hires law firm to aid gender equity probe
Governing body amplifies investigation into basketball tournament issues
NCAA’s Emmert orders inquiry into tournament disparities
Governing body to investigate how facility plans differed so greatly for men's, women's basketball tournaments
Fanatics, University of Oklahoma secure 10-year retail and licensing partnership
Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…
NCAA moves into March Madness operational mode
With 68-team field now set, nervousness remains amid ongoing Covid-19 pandemic
Rocket Mortgage signs on as presenting sponsor of Michigan State men’s basketball team
The Michigan State University athletics department has expanded its longstanding partnership with Rocket Mortgage, which has now become the presenting sponsor of the college's famed men’s basketball te…
March Madness produces record ad sales for CBS, Turner
Return of tournament after last year's cancellation creates pent-up demand
Alabama planning for full football attendance this fall
Defending national championships aiming to fill Bryant-Denny Stadium