Basketball
SportBusiness International April 2018
Fiba Europe rejects Euroleague’s ‘effort to harm’ basketball
The European division of the International Basketball Federation (Fiba) has unanimously rejected the latest proposal from Euroleague Basketball over the calendar model for the sport on the continent.
Micro management | Why the NBA has launched fourth-quarter live streaming
NBA commissioner Adam Silver tells SportBusiness International why micro-transactions are more than a revenue stream – and why the concept will catch on
Hungarian city to host EuroLeague Women Final Four
The International Basketball Federation (Fiba) has confirmed that the Hungarian city of Sopron will host the 2018 edition of the EuroLeague Women Final Four.
Fiba returns 3×3 Europe Cup to Bucharest
The International Basketball Federation (Fiba) has announced that Bucharest will host this year’s 3x3 Europe Cup, marking the third time that the Romanian capital will have staged the national team tournament.
Local focus | The NBA doubles international rights income with flexible approach
Frank Dunne reports on how the NBA tries to maximise its international media-rights income by approaching each market with complete flexibility.
Puma to return to basketball market
German sportswear company Puma has said it plans to return to the basketball market as part of efforts to increase its presence in the US and China in competition with rivals Adidas and Nike.
Ex-AFL chief takes up role with National Basketball League
Andrew Demetriou, former chief executive of the AFL Aussie rules football league, has been appointed co-chair of the Australian National Basketball League’s advisory board.
Differences continue as Fiba and Euroleague stage latest meeting
The ongoing battle between the International Basketball Federation (Fiba) and Euroleague Basketball over the calendar model for the sport on the continent has returned to the agenda, with the world governing body stating there has been little change in Euroleague’s stance on the matter.
Nike wins copyright case over Air Jordan logo
Nike has defeated a court appeal lodged by a photographer who claimed that one of his images was used to recreate the iconic photo of basketball legend Michael Jordan, which later became the Jumpman logo for the US sportswear company’s Air Jordan brand.
Ex-NBA players take over New Zealand Breakers
A consortium featuring two former NBA players has agreed a deal to take over the New Zealand Breakers, which competes in Australia’s National Basketball League (NBL).
Fiba 3×3 World Tour expands with new events in Quito, Kuala Lumpur
The International Basketball Federation (Fiba) has expanded its 3x3 World Tour with the addition of new events in Quito, Ecuador and Kuala Lumpur, Malaysia.
NBA to return to Johannesburg, targets India game
North American basketball league the NBA has announced it will hold its third Africa Game in Johannesburg in August, while it is targeting a pre-season fixture in India.
Louisville steps up NBA franchise drive
An investment group has been formed with the intention of launching an NBA basketball franchise in the US city of Louisville, Kentucky.
NBA players’ union teams up with Dentsu to drive licensing business
The National Basketball Players Association (NBPA), the union for athletes in North American league the NBA, has entered into a partnership with Japan-based advertising and public relations firm Dentsu.
Ticketmaster follows NFL deal with NBA extension
Ticket sales and distribution company Ticketmaster has today (Wednesday) sealed its second extension with a US major league in the space of a few months through a new deal with the National Basketball Association (NBA).
Euroleague Basketball teams up with university on tech startup initiative
Euroleague Basketball, which organises continental club competitions in Europe, has partnered with the La Salle Technova Barcelona university to launch the EB Tech Challenge, a campaign that will seek to connect technology-focused startups that are looking to make their way in the sports industry.
China Digest | CSL extends media rights deal with CSM
In this week's China sports industry round-up: CSL extends media rights deal with CSM; Sina partners with Mediapro to promote 3x3; and NBA plans month-long Chinese New Year celebration.