Basketball

Basketball
中文

休斯顿火箭队总经理莫雷针对香港问题的一条推特，引发一系列连锁反应。不少人认为，NBA在中国市场恐将遭受巨大损失。然而，有多位业内人士向记者表示，由于合同条款限制，不少中国公司也损失惨重，这次风波是一个“双输”局面。
Basketball
Media

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
Basketball
Sponsorship & Marketing

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
Basketball
Media

The Philippines Basketball Association is set to announce a deal with the Hunan World Research Internet Co. Ltd (HWRICL) to air league games live and exclusively on television in China
Basketball
Sponsorship & Marketing

NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.
Basketball
Stadia

Women's National Basketball Association team Atlanta Dream is undergoing a reboot for 2020, which involves a new logo and other branding, as well as a venue change
Basketball
Sponsorship & Marketing

Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League
Basketball
Media

Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…
Basketball
Business

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Basketball
Finance & Law

The National Basketball Association has suffered "substantial" financial losses in China following Daryl Morey's Twitter post supporting Hong Kong's pro-democracy protesters, commissioner Adam Silver has…
Basketball
Stadia

Women's National Basketball Association team New York Liberty will play their home games at the Barclays Center in Brooklyn, New York, from 2020.
Basketball
Sponsorship & Marketing

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
Basketball
Governance

The Boston Celtics have completed the purchase of their long-standing G League affiliate team, the Maine Red Claws
Basketball
Media

Greek public-service broadcaster ERT has agreed a deal to broadcast the 2019-20 Basketball Champions League
Basketball
Sponsorship & Marketing

Catalan Basketball club Bàsquet (Baxi) Manresa has added telecommunications operator Fibracat as a sponsor for the Basketball Champions League (BCL) competition.
Basketball
Media

Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league
Basketball
Fan Engagement

The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner
Basketball
Sponsorship & Marketing

The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …