Basketball
Atlanta Hawks agree QuikTrip deal
The Atlanta Hawks of the National Basketball Association have announced a multi-year sponsorship from convenience and gasoline retailer QuikTrip in a deal focused on serving the local youth community
Turkish Basketball Federation adds Hepsiburada as national team sponsor
The Turkish Basketball Federation (TBF) has announced e-commerce platform Hepsiburada as a main sponsor of its national teams
TV3 and LRT retain Euroleague Basketball rights in Baltics
Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…
Short-lived Glickman era over at EuroLeague as search on for new CEO
Marshall Glickman is leaving his role as acting chief executive of Euroleague Basketball after less than a year in the position
NBA coverage on Globo’s SporTV to end
Brazilian media group Globo is to stop showing National Basketball Association matches on its pay-TV channel SporTV
NBA signs Michelob Ultra as first global beer partner
The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
Eurovision Sport agrees two-year Fiba 3×3 rights deal
The International Basketball Federation’s (Fiba’s) 3x3 division has announced a rights deal with Eurovision Sport, the sports arm of the Eurovision Broadcasting Union (EBU) consortium of public-service bro…
Deutsche Telekom’s basketball offering swelled by Women’s EuroBasket
Deutsche Telekom has announced it will provide free coverage of the 2023 and 2025 Fiba Women’s EuroBasket tournaments as part of a new agreement with basketball’s world governing body.
ADQ backs NBA’s Abu Dhabi games
Abu Dhabi-based investment and holding company ADQ has signed a wide-ranging deal with the National Basketball Association (NBA), through which it will serve as the presenting partner of this year’s p…
State Farm to title sponsor Scripps’ WNBA Friday games on ION
Insurance company State Farm has been announced as the title sponsor for the Women's National Basketball Association's Friday Night Spotlight on ION for the 2023 season
Spanish basketball chief Garbajosa elected president of Fiba Europe
Jorge Garbajosa has been elected as the new president of the European division of the International Basketball Federation (Fiba), becoming the first Spaniard to assume the role
PlayStation, WNBA announce multi-year marketing deal
Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) have announced that PlayStation will be the official console and marketing partner of the league in a multi-year…
BetVictor backs Canadian Elite Basketball League
The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
NBA to launch fan event NBA Con during Summer League
The National Basketball Association is to launch NBA Con, a fan-centred event that will debut in Las Vegas alongside the NBA Summer League
Fox ‘highly unlikely’ to join NBA rights race, says Murdoch
Fox Corporation is “highly unlikely” to bid for the next set of domestic broadcast rights to the NBA basketball league, according to the company’s executive chair and CEO, Lachlan Murdoch.
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CarMax expands WNBA sponsorship, becomes ‘Changemaker’
American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
WNBA revamps digital platforms ahead of 27th season
The Women's National Basketball Association has redesigned its global platforms, the WNBA app and official league website, as the league heads into its 27th season
Genius adds integrity remit to data deal with Indonesian Basketball League
Data, technology and broadcast services group Genius Sports has expanded its association with the Indonesian Basketball League (IBL) by offering integrity services to tackle the threat of match-fixing…