Basketball
Fiba and NBA 2K League strike long-term licensing tie-up
The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
Big3 adds to global reach with FITE
US basketball league the Big3 has secured global exposure through a deal with combat sports-focused streaming service FITE
ESPN renews commitment to Fiba World Cup coverage in US
The 2023 Fiba Basketball World Cup is to receive comprehensive coverage in the United States on ESPN, after a new rights deal was announced today (Monday)
Pelicans become first NBA team to tap Australian commercial market
The New Orleans Pelicans of the National Basketball Association has struck a first-of-its-kind global partnership with TripADeal, the Australia-based online travel agent
MASN adds Big3 rights
The Mid-Atlantic Sports Network (MASN) has secured broadcast rights to the Big3 league that will see 52 games available
FIBA Intercontinental Cup Draw completed in Singapore
SINGAPORE (Singapore) - The draw for the FIBA Intercontinental Cup 2023 was completed on Tuesday, June 20, and the six participating clubs now know the path to winning the trophy in Singapore where the t…
Finetwork extends backing of Spanish Basketball Federation
The Spanish Basketball Federation (FEB) has renewed its sponsorship deal with telecommunications company Finetwork
NBA’s Utah Jazz swap RSN for local station
The Utah Jazz of the National Basketball Association will have their games broadcast on local, over-the-air television station KJZZ and a subscription streaming service as the team moves away from the…
Infront wins exclusive Basketball Bundesliga sponsorship mandate
The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.
WNBA allows team charter flights after Griner airport incident
The Women's National Basketball Association has allowed Phoenix Mercury to fly on a public chartering service after star player Brittney Griner was harassed while the team travelled commercially through…
Jordan sells Charlotte Hornets stake at ‘$3bn valuation’
Michael Jordan is selling his majority stake in the National Basketball Association's Charlotte Hornets to an investor group led by financiers Gabe Plotkin and Rick Schnall for a reported $3bn (€2.74bn).
WSC Sports makes headway in ‘hard to penetrate’ French market with Skweek deal
AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…
Motiejunas named acting CEO of Euroleague Basketball, Bodiroga to remain president
Euroleague Basketball has named Paulius Motiejunas as its new acting chief executive for the 2023-24 season, with Dejan Bodiroga to remain president of the organising body
Clubs take control of Euroleague as Glickman concedes the fight
With Jordi Bertomeu long gone and an interim solution found to be unsuitable, Euroleague Basketball’s entire commercial roadmap for the next decade and beyond hangs in the balance.
Genius Sports signs betting rights deal with Vietnam Pro Basketball League
Data, technology and broadcast services group Genius Sports has signed a long-term deal with the Vietnam Pro Basketball League (VBA) covering official data tools, live betting streaming distribution and…
NBA Playoffs record best viewership in five years
The National Basketball Association's playoffs averaged 5.47 million viewers across ABC, ESPN, and TNT, making them the most-watched playoffs in the past five years
WNBA adds Discount Tire and Continental Tire sponsorships
The Women's National Basketball Association has announced multi-year sponsorships with American tire and wheel retailer Discount Tire and tire brand Continental Tire in deals that make the brands the first…
NBA’s Silver: Saudi investment in sport a ‘two-edged sword’
National Basketball Association commissioner Adam Silver has said that no Saudi investment fund has made a push for NBA team ownership stakes