Basketball

Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns

Fuelled in part by last year's historic success of The Last Dance, an expansive nine-part original docuseries focused on the National Basketball Association's Los Angeles Lakers is slated to appear on…

The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court

Israel-based automated highlights company WSC Sports has added the Canadian Elite Basketball League as its latest client

Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games

Spanish basketball organization Liga ACB has hired international sports marketing agency Octagon to serve as an exclusive advisor for its upcoming United States media rights offering that will include …

The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe

The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…

The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.

Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.

The National Basketball Association's Milwaukee Bucks are partnering with the Milwaukee Health Department to enable fans who are 16 and older get their first dose of the Pfizer Covid-19 vaccine at Fiserv F…

The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars

Highly rare card of NBA superstar rises in status as coveted collector item

ESPN and Marvel, two sister divisions within the Walt Disney Co

BeNeLeague Basketball, the new commercial rights-holder of Belgian and Dutch domestic basketball, is expecting bids by May 5 for media rights to the competitions under its banner.