Basketball
WNBA joins PointsBet portfolio in women’s sports league first
Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Motorola signs jersey patch deal with Milwaukee Bucks
Team is third in the NBA to align with the US telecom company
NBA ends broadcaster search in Indian subcontinent as Star Sports secures rights
Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
NBA-Viasat deal allows passengers to watch League Pass on personal devices
The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
NBA creates multiplatform betting-focused content initiative
NBABet initiative to be led by weekly studio show on NBA TV
Overtime basing start-up basketball league in Atlanta
Large-scale headquarters complex to be developed over the summer
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Cosmote remains NBA’s exclusive home in Greece
Greek pay-television broadcaster Cosmote has extended and significantly expanded its exclusive rights deal with North American basketball league the NBA
Rockets promote Sheirr to president of business operations
Exec becomes fourth woman to lead business operations for an NBA team
Hyperice continues basketball land grab with Fiba and LA Sparks sponsorships
Athlete recovery technology brand Hyperice has signed as sponsor of the International Basketball Federation (Fiba) and the LA Sparks WNBA team
Sportfive adds EWE Baskets Oldenburg to German basketball portfolio
The Sportfive agency has stepped up its presence in German basketball by agreeing a deal with Basketball Bundesliga club EWE Baskets Oldenburg
Genius agrees real-time statistics deal with Basketball Africa League
Data and betting services company Genius Sports has announced a data agreement with the new Basketball Africa League (BAL) to become its official provider of real-time statistics
Basketball Africa League tips off aiming to develop local talent, spur economic growth
A new era for basketball in Africa began on May 16 with the opening game of the inaugural Basketball Africa League, a new tournament designed to grow the sport in the continent, develop local talent and…
Rodriguez, Lore reach $1.5bn deal to purchase Timberwolves
Former Major League Baseball superstar Alex Rodriguez and his billionaire investment partner Marc Lore have secured a $1.5bn (€1.26
NBA unveils Kareem Abdul-Jabbar Social Justice Champion award
The National Basketball Association has unveiled the Kareem Abdul-Jabbar Social Justice Champion award, a new annual honor that will recognize a current NBA player for "pursuing social justice and upholding…
Spanish government approves return of fans to football, basketball
The Spanish government has announced that fans will be allowed to return to football and basketball games in a limited capacity, but only in regions of the country with low Covid-19 incidence rates
WNBA, Amazon strike multiyear global streaming deal
Tech giant Amazon has expanded its sports streaming portfolio in a multiyear partnership with the Women’s National Basketball Association, which gives Prime Video exclusive global streaming rights to 16…