Basketball
Phoenix Mercury secures landmark Bally’s sports betting deal
The Women's National Basketball Association's Phoenix Mercury has secured a landmark sports betting partnership with US casino operator Bally's Corp
NBA grows sponsorship business 6 per cent to record mark
Multiple active categories, jersey patch deals fuel growth for league, 30 teams
Betclic replaces Jeep as French basketball league title sponsor
Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.
Rodriguez, Lore struggle to close Timberwolves deal
Former Major League Baseball superstar Alex Rodriguez and his billionaire investment partner Marc Lore are reportedly "scrambling" to raise the $1.5bn (€1.2
Dodgers investors Walter, Boehly acquire Anschutz’s minority stake in LA Lakers
Los Angeles Dodgers investors Mark Walter and Todd Boehly have acquired Philip Anschutz's 27 per cent stake in the National Basketball Association's Los Angeles Lakers, according to multiple reports
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
TNT Sports to stream NBA games in Brazil
Subscription television channel TNT Sports has agreed a rights deal in Brazil with North American basketball league the NBA and beer brand Budweiser
Macron to kit out EuroBasket-bound Great Britain, Kia ends ACB sponsorship
Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation
Intesa Sanpaolo takes over from UBI Banca as NBA sponsor in Italy
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association.
Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
Socios.com enters NBA landscape with 76ers partnership
Fan engagement platform Socios.com is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers
Rodriguez vows not to relocate Timberwolves
Alex Rodriguez insists he has no plans to relocate the National Basketball Association's Minnesota Timberwolves when he and business Marc Lore take over majority ownership of the franchise
Sports Flick makes basketball move with CBA deal
Australian streaming platform Sports Flick has secured media rights to the Chinese Basketball Association league for the 2021-22 season
WNBA to stage 2021 All-Star Game in Las Vegas with new format
The Women's National Basketball Association has announced that its 2021 All-Star Game will held at Michelob Ultra Arena in Las Vegas, Nevada, on July 14
Fiba president Niang steps down amid sexual abuse investigation
Hamane Niang has temporarily stepped down as president of the International Basketball Federation (Fiba) while the organisation investigates reports that he turned a blind eye to systemic sexual abuse…
Euroleague Basketball chief Bertomeu ‘to depart ECA board’
Jordi Bertomeu, chief executive of Euroleague Basketball, will step down as a board member of the Euroleague Commercial Assets entity in a move that will provide clubs with more control over the financial…
Big3 partners with Microsoft for 2021 SuperDraft
The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Endesa extends title sponsorship of Liga ACB
Liga ACB, the top tier of Spanish basketball, has signed an extension to its title sponsorship contract with electrical utility company Endesa