Basketball

Basketball
Sponsorship & Marketing

Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.
Basketball
Media

Domestic television ratings for Game 1 of the National Basketball Association Finals between the Phoenix Suns and Milwaukee Bucks averaged 8
Basketball
Governance

NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…
Basketball
Events

Germany will become the first nation to host consecutive EuroLeague Final Fours after Euroleague Basketball announced that next season’s showpiece will return to Mercedes-Benz Arena in Berlin.
Basketball
Media

Sports data and betting services company Sportradar has extended its agreement with Ligue Nationale de Basket, the governing body of men’s club basketball in France.
Basketball
Sponsorship & Marketing

Fan engagement platform Socios.com has continued its sports partnership drive after agreeing a deal with the National Basketball Association's Boston Celtics. As part of the agreement, Socios
Basketball
Sponsorship & Marketing

The International Basketball Federation (Fiba) and Tissot have extended their long-standing relationship, from the start of 2022 until the end of 2027, in a move that will see an increased activation commitment…
Basketball
Finance & Law

The National Basketball Association is expected to emerge from the Covid-19 pandemic on a better financial footing than initially expected due to the ability for its teams to have full arenas during the…
Basketball
Media

Nearly three decades after its initial formation, the National Basketball Retired Players Association is seeking to elevate the voices and insights of its members through the development of a broad-based content network, Legends Media & Entertainment. US Editor Eric Fisher reports.
Basketball
Sponsorship & Marketing

US telco AT&T has sold a minority stake in the National Basketball Association's San Antonio Spurs, while the expiring naming rights deal between the two parties remains uncertain
Basketball
Finance & Law

US private equity firm Dyal HomeCourt Partners has acquired a minority stake in the Phoenix Suns, in a deal which values the National Basketball Association team at $1.55bn (€1.31bn).
Basketball
Events

The Basketball Champions League has announced major changes to the format of the competition for the forthcoming 2021-22 season in alterations that it says will “maximise the commercial appeal” of the…
Basketball
Media

Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Basketball
Events

The Saudi Arabian city of Jeddah has been selected to host the 2021 Fiba 3x3 World Tour Final, the second consecutive year it has held the event. The final will take place from December 17-18 this year
Basketball
Sponsorship & Marketing

Multiyear pact extends sponsorship activity by cryptocurrency companies
Basketball
Finance & Law

Claim of tag-along rights violation dismissed with prejudice
Basketball
Events

3x3 basketball will make its debut at the full Olympic Games in Tokyo, after a successful trial period in the Youth Olympics. Fiba’s secretary general Andreas Zagklis tells Frank Dunne why 3x3 and the Olympics were made for each other.
Basketball
Sponsorship & Marketing

Ice Cube's Big3 basketball league has brought in fast food chain Taco Bell as its official restaurant partner ahead of the 2021 season tip-off, scheduled for July 10 in Las Vegas, Nevada