Basketball
Lega Basket credits Infront with ‘economic growth’ as sponsorship deal extended to 2030
Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
WBD shifts another RSN to Houston Astros, Rockets
Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
Utah Jazz new streaming service to offer per-game pass
Utah Jazz fans will be able to stream their team's matches in the National Basketball Association for as little as $5 (€4.75) per game, as part of a new direct-to-consumer initiative.
Skweek launches in UK after amassing basketball rights in France
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has made the UK its second market after launching in France last year on the back of various rights acquisitions
Chicago Bulls seek sales director in Europe to attract international partners
The Chicago Bulls, one of the most recognisable brands in world sport, is recruiting for a director of international sales to drive a new revenue stream for the National Basketball Association franchise
WNBA 2023 regular season sets multiple records
The Women's National Basketball Association set multiple records during the 2023 regular season, including drawing the league's best viewership in 21 years
Basketball Bundesliga follows Infront deal with easyCredit title sponsor renewal
Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
ZDF nets strong audience for German Fiba World Cup triumph after late sublicensing
Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6
Ganten extends Fiba Global Partner role to 2027 Basketball World Cup
Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
EuroLeague returns to Telefónica in Spain after year-long negotiations
Euroleague Basketball has completed its final major media rights deal for the 2023-24 season, agreeing a deal that takes its top-tier EuroLeague competition back to Telefónica's Movistar Plus platform …
Free-to-air networks reject telco’s Basketball World Cup sub-licensing talks
Deutsche Telekom's offer to negotiate with free-to-air linear broadcasters in Germany over a sub-licensing rights deal for the ongoing Fiba Basketball World Cup appears to have fallen on deaf ears
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Qatar’s Al Thani elected Fiba president ahead of first World Cup in Middle East
Sheikh Saud Ali Al Thani, of Qatar, has been elected president of the International Basketball Federation (Fiba), four months after the Gulf state was named host of the sport's showpiece tournament, the…
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Utah Jazz signs with Kiswe for switch from RSNs to D2C
The National Basketball Association's Utah Jazz has announced it will work with cloud video company Kiswe to launch the team's first-ever direct-to-consumer (D2C) offering following its exit from the AT&T…
Spurs ‘to sign Frost Bank’ as arena naming rights sponsor ahead of Wembanyama debut season
The National Basketball Association’s San Antonio Spurs are set to end a two-year search for a new arena naming rights sponsor via a deal with Frost Bank, according to reports.
Sportklub adds Liga ACB to basketball offering
United Media has further strengthened the basketball portfolio of its Balkans pay-television broadcaster, Sportklub, by agreeing a multi-year deal with the Asociación de Clubes Españoles de Baloncesto f…
Dwyane Wade joins WNBA’s Chicago Sky ownership group
Three-time National Basketball Association champion and Hall of Fame electee Dwyane Wade is set to join the WNBA's Chicago Sky ownership group