Basketball

Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal

Washington, District of Columbia area-based healthcare organization MedStar Health has secured the naming rights to Monumental Sports & Entertainment's basketball training facility as part of an expanded…

Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.

The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.

Overtime Elite (OTE), the new basketball entity for top high school-aged prospects, has secured a major financial boost by striking a multiyear sponsorship deal with insurance company State Farm

Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams

Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Novo Basquete Brasil, the top tier of club basketball in the country

Group-viewing component is part of broader digital push for New York-based RSN

Fanseat, the subscription-based sports streaming service owned by the Spring Media agency, has secured rights to broadcast six basketball leagues in the Denmark, France and the UK

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015

Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term

Pact with exchange platform adds to team-level activity in fertile space

Full arenas, high vaccination rate among players give commissioner reasons for optimism

Fiba, the world governing body for basketball, is to make its .basketball domain name available to the general public on the GoDaddy registry for the first time

Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.

US-based technology giant grows existing relationship with the league

The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.