Basketball
Adidas, NBA extend global marketing partnership
Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal
MedStar Health, Monumental Sports expand partnership
Washington, District of Columbia area-based healthcare organization MedStar Health has secured the naming rights to Monumental Sports & Entertainment's basketball training facility as part of an expanded…
Excel brokers Dallas Mavericks-Voyager Digital crypto and international partner deal
Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.
NBA returns to SABC in multi-year deal
The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.
Overtime Elite secures multiyear State Farm partnership
Overtime Elite (OTE), the new basketball entity for top high school-aged prospects, has secured a major financial boost by striking a multiyear sponsorship deal with insurance company State Farm
Betway adds 76ers and Timberwolves to NBA portfolio
Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams
TV Cultura extends Novo Basquete Brasil rights deal
Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Novo Basquete Brasil, the top tier of club basketball in the country
YES Network adds Watch Party function to live Nets streaming
Group-viewing component is part of broader digital push for New York-based RSN
Fanseat lands suite of basketball league rights from Sportradar
Fanseat, the subscription-based sports streaming service owned by the Spring Media agency, has secured rights to broadcast six basketball leagues in the Denmark, France and the UK
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
NBA signs first league-level cryptocurrency deal with Coinbase
Pact with exchange platform adds to team-level activity in fertile space
Silver hopes for return to ‘normal’ for 2021-22 NBA season
Full arenas, high vaccination rate among players give commissioner reasons for optimism
Fiba to market .basketball domain name on GoDaddy registry
Fiba, the world governing body for basketball, is to make its .basketball domain name available to the general public on the GoDaddy registry for the first time
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
Sportfive adds to basketball representation business with NBA Germany deal
The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.
NBA expands its ties to Google in multi-year agreement
US-based technology giant grows existing relationship with the league
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.