Basketball
Chicago Bulls sign wide-ranging Klarna partnership
The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Sinclair completes NBA digital rights, DTC financing deals
Rights agreement joins one made last month with the National Hockey League
WNBA hires PBA chief executive Edison as inaugural chief growth officer
The Women's National Basketball Association has appointed Colie Edison as the league's inaugural chief growth officer, a move which begins on January 31
MCS builds on basketball output with EuroCup deal
Euroleague Basketball has bolstered coverage of its competitions in France with sports broadcaster the MCS Group acquiring a rights package for the EuroCup
Chinese University Basketball Association adds two sponsors
The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Sinclair nears digital rights deal with NBA, new financing
Agreement advances efforts for planned regional streaming service
Hornets, Coca-Cola extend pact with new Dr Pepper focus
The National Basketball Association's Charlotte Hornets and the Coca-Cola Co
Japan cancels sporting events amid rising Covid-19 cases
The opening fixture of the inaugural Japan Rugby League One competition and the B.League all-star basketball game have been cancelled due to Covid-19 outbreaks
Turkish Basketball Federation extends long-running Infront deal
The Infront agency has signed a four-year extension to its media and sponsorship rights sales agreement with the Turkish Basketball Federation (TBF)
BCL matches to be streamed free in France on LNB TV
LNB TV, the OTT streaming platform of the Ligue Nationale de Basket, the governing body of men’s club basketball in France, has acquired broadcast rights in France to the Basketball Champions League.
Chinese University Basketball Association nets new commercial deals
The Chinese University Basketball Association has added Chinese video-sharing platform Bilibili as 'official content creation partner' ahead of its 2022 season
Dyal HomeCourt Partners acquires minority stake in Atlanta Hawks
US private equity firm Dyal HomeCourt Partners has acquired an almost six per cent equity stake in the National Basketball Association's Atlanta Hawks from nine existing minority shareholders.
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
Silver: NBA has “no plans” to pause 2021-22 season
National Basketball Association commissioner Adam Silver has said the league has "no plans" to suspend its season despite the rising number of Covid-19 cases which have caused widespread disruption to…
New Covid restrictions disrupt NZ teams, Super Rugby Pacific launch
The tightening of Covid-19 restrictions in New Zealand means it is unlikely that the New Zealand Breakers basketball team and Wellington Phoenix football team will complete the second halves of their Australia-based…
Moyo, Whitaker become latest NBA Africa strategic investors
Global economist Dr
Fiba nets another public-service broadcaster in SVT deal
SVT, Sweden’s public-service broadcaster, has secured rights to International Basketball Federation (Fiba) events and qualifiers until 2025.
Zagklis: Fiba to recover 50 per cent of pandemic losses this year
The International Basketball Federation (Fiba) will this year recover half of the CHF13.5m ($14