Basketball
Diamond Sports settles with NBA, rights to hit 15 local markets in 2024
A spate of local market National Basketball Association team media rights will hit the market next year after the league and Diamond Sports Group, the largest owner of regional sports networks (RSNs),…
BeIN tweaks NBA deal in France to include all Wembanyama games
BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…
NBA, WNBA and USA Basketball announce Skims as first underwear sponsor
The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Lakers RSN Spectrum SportsNet launches first D2C product
Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
BetMGM signs new deal with Sportradar for NBA data
Sports betting and iGaming operator BetMGM has signed a new deal with sports data and betting services company Sportradar for access to official National Basketball Association optical tracking data
Nuggets signs Ibotta in three-year jersey patch deal
The defending National Basketball Association champion Denver Nuggets has announced a jersey patch sponsorship deal with performance marketing platform and cash-back rewards provider Ibotta
Sphere named jersey patch partner after 18-month search by New York Knicks
Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor.
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Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
New name, familiar home for NBA rights in the UK
TNT Sports, UK pay-television broadcaster, has acquired exclusive National Basketball Association broadcast rights in a multi-year deal announced this morning
Fiba mulling changes to commercial dimensions of fast-growing 3×3
Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.
Hennessy extends global marketing sponsorship with NBA and its affiliates
The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
NBA lands DACH free-to-air exposure with ProSiebenSat.1
German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
Rights ‘block’ leaves Skweek to enter Spain with ticketing and hospitality focus
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has launched in Spain but with a focus on ticketing and hospitality, in the absence of holding premium sports rights
Fiba 3×3 in market to expand its stable of Global Partners
The International Basketball Federation's (Fiba) 3x3 division is looking to bolster its Global Partner portfolio, with brands in the airline, beverage and consumer electronics categories all being sought
WNBA awards expansion team to Golden State Warriors for 2025
The Women's National Basketball Association is expanding for the first time since 2008 after awarding a team to the NBA's Golden State Warriors to begin play in 2025
DAZN retains NBA rights in Germany ahead of season tip-off
DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
NBA bolsters Setanta’s Philippines portfolio
Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Heat and Hornets sign jersey deals, Nuggets patch still on market
The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…