Basketball
Fiba mulling changes to commercial dimensions of fast-growing 3×3
Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.
Hennessy extends global marketing sponsorship with NBA and its affiliates
The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
NBA lands DACH free-to-air exposure with ProSiebenSat.1
German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
Rights ‘block’ leaves Skweek to enter Spain with ticketing and hospitality focus
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has launched in Spain but with a focus on ticketing and hospitality, in the absence of holding premium sports rights
Fiba 3×3 in market to expand its stable of Global Partners
The International Basketball Federation's (Fiba) 3x3 division is looking to bolster its Global Partner portfolio, with brands in the airline, beverage and consumer electronics categories all being sought
WNBA awards expansion team to Golden State Warriors for 2025
The Women's National Basketball Association is expanding for the first time since 2008 after awarding a team to the NBA's Golden State Warriors to begin play in 2025
DAZN retains NBA rights in Germany ahead of season tip-off
DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
NBA bolsters Setanta’s Philippines portfolio
Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Heat and Hornets sign jersey deals, Nuggets patch still on market
The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
Lega Basket credits Infront with ‘economic growth’ as sponsorship deal extended to 2030
Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
WBD shifts another RSN to Houston Astros, Rockets
Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
Utah Jazz new streaming service to offer per-game pass
Utah Jazz fans will be able to stream their team's matches in the National Basketball Association for as little as $5 (€4.75) per game, as part of a new direct-to-consumer initiative.
Skweek launches in UK after amassing basketball rights in France
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has made the UK its second market after launching in France last year on the back of various rights acquisitions
Chicago Bulls seek sales director in Europe to attract international partners
The Chicago Bulls, one of the most recognisable brands in world sport, is recruiting for a director of international sales to drive a new revenue stream for the National Basketball Association franchise
WNBA 2023 regular season sets multiple records
The Women's National Basketball Association set multiple records during the 2023 regular season, including drawing the league's best viewership in 21 years
Basketball Bundesliga follows Infront deal with easyCredit title sponsor renewal
Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
ZDF nets strong audience for German Fiba World Cup triumph after late sublicensing
Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6
Ganten extends Fiba Global Partner role to 2027 Basketball World Cup
Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027