Baseball
Dodger Stadium to add skip-the-line food service
Trial of mobile-based, grab-and-go concessions to be held in upper deck of MLB's third-oldest stadium in advance of stadium-wide rollout in 2020
MLB, MLBPA revive and expand Players’ Weekend
Marketing effort to again feature player nicknames on jerseys, customized uniform accessories
MLB China hires former Fox Network Asia vice-president Tony Qi as managing director
Tony Qi, formerly the senior vice-president and China territory head at Fox Networks Group Asia, has joined Major League Baseball China as their managing director
MLB aims to ‘democratize’ esports with inclusive push around Home Run Derby VR game
Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties
DraftKings adds authorized gaming rights to MLB alignment
MLB strikes new deal to expand long-running tie with DraftKings for other primary portion of company's business
Minor League Baseball seeks to move national sales to “biggest levels in the market”
After more than three years of steady growth building a national sales operation, the affiliated minor leagues of baseball has growing ambitions
Yahoo Sports axes planned New York Mets subscription website
Yahoo Sports has called off a planned New York Mets-focused subscription website before the project even got off the ground
Latest Dodger Stadium renovation to give ballpark the “front door” it never had
Major League Baseball's third-oldest stadium to get a significant upgrade in advance of playing host to the league's 2020 All-Star Game
MiLB’s O’Conner to seek fourth term as president
New agreement with MLB, player pay, attendance push among key issues facing head of affiliated minors
Mark Lev – President Fenway Sports Management at SDMS Miami
Mark Lev, President Fenway Sports Management, a group marketing iconic brands such as Liverpool FC and the Boston Red Sox speaking at the Sports Decision Makers Summit in Miami about incentivised sponsorship …
MLB posts decade-high attendance for All-Star Game fan festival
Revamped fan festival held in conjunction with All-Star Game finds a strong reception in Cleveland
MLB, MLBPA pursuing unprecedented mid-agreement bargaining
Rising tension around baseball's economics is prompting accelerated talks. But league has put the onus on the union to devise system remedies
MLB All-Star Game surrounded by questions about the integrity of the ball
Factors behind record-setting home run pace dominate talk at key in-season jewel event
MLB London Series hit record per-cap revenues, says Legends’ Andrew Hampel
Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.
Home Run Derby prize pool results in hefty payday for rookie MLB stars
The $1 million champion's prize, $500,000 runner-up prize for MLB's home run-hitting contest represent sizable paydays for young stars still years away from lucrative salaries
MLB hiphop campaign targeting millennials in China a success
A Major League Baseball (MLB) content campaign targeting youngsters and millennials in China has generated over 13 million video views on the Douyin platform in just two days
London Series sets records for MLB
Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.
Two-site ballpark plan gives Oakland A’s new hope in long-running facility search
The MLB club's bold plan to solve its nearly generation-long search for a new facility not only has unusual architectural choices, but also involves redeveloping two separate parcels. Barry M. Bloom reports.