Baseball
Apple TV+ MLB games go behind paywall, DirecTV lands commercial premises rights
Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
World Baseball Classic sets TV viewership, attendance records
The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game
World Baseball Classic sets record attendance, viewership figures
The first round of the 2023 World Baseball Classic has set records in attendance, global viewership, and merchandise sales
Zoom signs ‘first-of-its-kind’ MLB sponsorship
Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Orioles, Nationals TV rights battle reaches NY Supreme Court
The years-long battle between Major League Baseball clubs the Baltimore Orioles and Washington Nationals over television rights fees paid by regional sports network Mid-Atlantic Sports Network (MASN) is…
MLB ‘plans to stream games for free’ as Diamond Sports contingency
Major League Baseball is reported to be planning to stream games for free for around six teams due to the increasing likelihood of the bankruptcy of Diamond Sports Group, which owns the Bally Sports stations…
BT Sport to show World Baseball Classic
UK pay-TV broadcaster BT Sport is to show live coverage of the World Baseball Classic
Boston Red Sox sign BetMGM as first betting sponsor
The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
TUDN claims Spanish-language audio rights to World Baseball Classic
Spanish-language broadcaster TUDN Audio Network has reached an agreement to cover the upcoming World Baseball Classic
FanDuel to stream MLB games as part of new deal with league
Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB
MLB adds execs to local media group amid RSN worries for 17 teams
Major League Baseball has added three executives to its new local media department amid financial struggles for 17 teams' regional sports networks (RSN) at Bally Sports and AT&T SportsNet
DirecTV sponsors USA Baseball for World Baseball Classic
DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
SeatGeek ousts StubHub as MLB title resale partner
Ticketing firm SeatGeek has completed the set of major North American sports by agreeing a deal with Major League Baseball (MLB)
Oxy steps up as Houston Astros’ jersey patch sponsor
The Houston Astros Major League Baseball team has agreed a deal for energy company Oxy to become its new jersey patch sponsor
MLB’s Rangers appoint CSM to land first jersey patch sponsor
Major League Baseball's Texas Rangers have turned to the CSM Sport & Entertainment agency to land their first-ever jersey patch sponsor
LA Angels bring in Foundation Building Materials as jersey patch sponsor
The Los Angeles Angels have named Foundation Building Materials (FBM) as the team's official jersey patch partner, becoming the fourth Major League Baseball club to announce such a deal
MLB’s Diamondbacks agree jersey patch deal with Avnet
Major League Baseball's Arizona Diamondbacks have agreed a multi-year deal with Arizona-based global technology distributor and solutions provider Avnet that will see the company's logo on the sleeve of…
Baltimore Orioles opt against five-year Camden Yards lease extension
Major League Baseball's Baltimore Orioles have opted against exercising their right to sign a short-term, five-year lease extension at Oriole Park at Camden Yards