Baseball

Baseball
Sponsorship & Marketing

Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor
Baseball
Sponsorship & Marketing

The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Baseball
Sponsorship & Marketing

Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season. 
Baseball
Events

Sadayuki Sakakibara, commissioner of Japan’s Nippon Professional Baseball, has revealed that the opening games of next year’s Major League Baseball season will be held in the country.
Baseball
Sponsorship & Marketing

World Series champion the Texas Rangers has signed a home-town jersey patch deal, in more ways than one, with Dallas-based Energy Transfer
Baseball
Stadia

Major League Baseball's Oakland Athletics have hired global experiences company Legends to manage premium seating and ticket sales for the franchise's new ballpark in Las Vegas
Baseball
Media

The Mid-Atlantic Sports Network (MASN) has reached an agreement with Comcast just weeks before the 2024 Major League Baseball season gets under way to keep the Baltimore Orioles and Washington Nationals on the company's Xfinity cable package.
Baseball
Media

Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.
Baseball
Media

Sports broadcaster SPOTV has acquired rights to Major League Baseball (MLB) across eight territories in Southeast Asia.
Baseball
Sponsorship & Marketing

Insurance company New York Life has bolstered its sports sponsorship portfolio through deals with Major League Baseball and US Soccer.
Baseball
Media

Netflix is getting into professional baseball for the first time, with the entertainment streaming giant today (Wednesday) revealing plans for two projects with Major League Baseball surrounding the Boston…
Baseball
Media

Diamond Sports Group, the regional sports network (RSN) owner and operator of Bally Sports, has motioned for new broadcast agreements with the Cleveland Guardians, Texas Rangers and Minnesota Twins of…
Baseball
Host Broadcast & Production

Major League Baseball has started to establish production plans for Colorado Rockies' broadcasts and is likely to air the games on MLB.TV during the 2024 season, SportBusiness understands
Baseball
Sponsorship & Marketing

The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
Baseball
Media

ESPN will televise four international Major League Baseball games across three continents in 2024, after striking new deals for the Seoul Series and Mexico City Series
Baseball
Industry Moves

Major League Baseball has hired Josh Clark as senior vice-president of content distribution as the league and its broadcast department wades through the ongoing regional sports network (RSN) turmoil
Baseball
Finance & Law

Major League Baseball (MLB) has demanded Diamond Sports Group (DSG), the bankrupt owner and operator of 19 Bally Sports regional sports networks (RSNs), immediately make clear its future plans
Baseball
Attendance

Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70