Badminton

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G

The Badminton World Federation has postponed the planned Asian leg of its World Tour until January 2021 due to the Covid-19 pandemic

The Badminton World Federation has shelved the Thomas and Uber Cup Finals 2020 in Aarhus, Denmark due to the Covid-19 pandemic

Seven-times MotoGP champion Valentino Rossi has dismissed speculation he will be retiring from the sport at the end of the season, saying he is on the verge of signing a new deal with Malaysian-based team…

The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA

Poul-Erik Høyer, president of the Badminton World Federation, has revealed that he is suffering from Parkinson’s disease.

After already cancelling four major tournaments in Asia due to the Covid-19 pandemic, the Badminton World Federation has once again moved to make significant changes to its calendar for the remainder of…

Japan is to extend its 5,000-person limit on attendees at sports events and concerts beyond the initial planned period that ran until the end of August

The Badminton World Federation has cancelled four tournaments in Asia due to the Covid-19 pandemic

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 

Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.

The Badminton World Federation has launched a format variation, aimed at capturing new players and viewers. Badminton World Federation Secretary-General Thomas Lund tells SportBusiness' Asia editor Kelvin Tan what's next for Air Badminton.

Axiata was looking for ways to further build its brand awareness while pushing its other business initiatives. Total Sports Asia (TSA) worked with Axiata to explore sports sponsorship opportunities to fulfill this requirement. The decision was to move forward with badminton as the property offered the best available opportunity to create an ownership stake in a sport that is of substantial relevance in Axiata’s key markets of Indonesia and Malaysia.

Badminton Europe (BEC), has signed a wide-ranging rights agreement with data and media services company Sportradar that builds on the pre-existing betting and broadcast partnership that has been in place…

The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The

Thai pay-television broadcaster TrueVisions is threatening not to show the end of the extended Thai League 1 football season, and is demanding a reduction in its rights fees for the competition

Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports

Adidas returned to year-on-year revenue growth in China in May, as sales rebounded quicker than expected after Covid-19 restrictions were lifted

A new franchise-based badminton league is being launched in New Zealand by the sport's national governing body

The Badminton World Federation has rescheduled next year’s Badminton World Championships to make way for the postponed Tokyo 2020 Olympics.

The Badminton World Federation (BWF) has confirmed that its Thomas and Uber Cup tournaments in Aarhus will now take place in the Danish city from October 3-11

Singapore-based sports marketing agency Reddentes Sports has agreed its first athlete management deal, with Thai badminton player Pornpawee Chochuwong

Badminton's 2020 Thomas and Uber Cup is facing fresh doubts on whether it will go ahead

Motorcycle racing championship MotoGP has cancelled its season-opening race in Qatar that was due for March 8

Map-based travel company Stay22 has agreed a deal to become the official travel solutions sponsor for all Badminton World Federation (BWF) events from 2020 to 2021

Japanese football authorities have suspended J.League and Levain Cup matches until mid-March, due to the coronavirus outbreak

The English city of Milton Keynes has been awarded hosting rights to the 2021 edition of badminton’s European Mixed Team Championships.

Mixed martial arts promoter ONE Championship has cancelled its planned event in Chongqing on April 11 due to the coronavirus epidemic

Badminton World Federation, the sport's world governing body, has approved the use of synthetic feather shuttlecocks for all sanctioned tournaments from 2021

The Badminton World Federation announced a new partnership with global sports digital agency Mailman to run and oversee its Chinese social and digital content and communications operations till 2020

The Badminton Association of Malaysia's long-serving vice-president Khoo Kim Eng passed away on Monday in Melaka

Chinese athletes are shying away from building their profiles in overseas markets because both the cultural challenge of doing so and the riches on offer at home are too great, according to local industry…

The Badminton World Federation has agreed media rights deals in Indonesia with free-to-air broadcaster TVRI and IPTV platform UseeTV, replacing a collapsed agreement with the Futbal Momentum Asia agency

As part of a project to increase global participation, the Badminton World Federation (BWF) unveiled AirBadminton, a new outdoor version of the sport, on Monday.

The Spanish city of Huelva has been awarded hosting rights for the 2021 edition of the World Badminton Championships

The Badminton World Federation has awarded hosting rights for a number of its major events across the next seven years