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Axiata was looking for ways to further build its brand awareness while pushing its other business initiatives. Total Sports Asia (TSA) worked with Axiata to explore sports sponsorship opportunities to fulfill this requirement. The decision was to move forward with badminton as the property offered the best available opportunity to create an ownership stake in a sport that is of substantial relevance in Axiata’s key markets of Indonesia and Malaysia.
Gregory Verpoorten has confirmed he will not seek re-election as president of the Badminton Europe (BEC) continental governing body.
The Badminton World Federation (BWF) has announced that the Swiss city of Basel will host the World Championships for para-badminton and able-bodied athletes in 2019, marking the first time that both events have been held concurrently in the same location.
Badminton Asia has signed a strategic partnership with events management agency E-Plus Global and has awarded hosting rights to the body’s 2018 Team Championships to Alor Setar in Malaysia.
The Badminton World Federation has awarded the 2017 Para-Badminton World Championships to Ulsan in South Korea.
The Badminton Association of India (BAI) has signed a long-term extension to its deal with sports management and marketing agency Sportzlive for the commercial rights to its Premier Badminton League (PBL) franchise-based competition.
The Badminton World Federation (BWF) has outlined its intention to explore outdoor formats for the sport and tap into the esports sector, as it seeks to boost badminton’s position in the marketplace.
The Badminton Association of India (BAI) has appointed sports management and marketing agency Sportzlive to support the relaunch of the Indian Badminton League (IBL) franchise-based competition.
The International University Sports Federation (FISU) has announced badminton is to have a compulsory spot in the summer Universiade from 2021, while also stating its confidence that this year’s edition of the multi-sport event in Gwangju, South Korea will be unaffected by the Middle East Respiratory Syndrome (MERS) situation in the country.
Badminton Europe, the sport’s European governing body, has announced that the Danish city of Kolding is to host the 2017 edition of its showpiece European Badminton Championships.
The Badminton World Federation (BWF) has awarded the hosting rights for forthcoming flagship events to Spain, Indonesia and India.
The Badminton World Federation (BWF) has taken the “extraordinary and unanimous step” of awarding its 2017 World Championships to Glasgow following the Scottish city’s failed bid for the same year’s Sudirman Cup national mixed team competition.
The Badminton World Federation (BWF) has awarded the 2017 edition of its Sudirman Cup national mixed team competition to Australia’s Gold Coast in a move that will take the event to a third continent for the first time in its history.
UK Sport, the national high-performance sports agency, has announced the launch of its first public consultation to determine the future of its approach to funding elite sport – a subject that has been the cause of much controversy in recent months.
Police are investigating allegations of attempted match-fixing in badminton after leading Danish players Hans-Kristian Vittinghus and Kim Astrup informed the Badminton World Federation through its “whistle blower” system of an approach.
The Badminton World Federation (BWF) is to trial a new scoring system with a view to using it at the 2016 summer Olympic Games in Rio de Janeiro, Brazil.