Australian Rules Football
Foxtel, Paramount, Seven, Nine ‘all bid’ for AFL
Pay-television broadcaster Foxtel and media groups Paramount Global, Seven West Media and Nine Entertainment have bid for media rights to the Australian Football League, according to reports in the country
Omo takes on new AFL ‘Official Changeroom Partner’ designation
The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.
AFL ‘meets with broadcasters’ ahead of domestic rights auction
A string of broadcasters have made pitches to Australian Football League (AFL) executives in recent weeks as the league continues to meet with prospective bidders for the next media rights cycle, it has…
Tasmanian government ‘pledges A$150m for new AFL franchise’ in latest expansion talks
The Tasmanian state government has offered to contribute A$150m ($107.8m/€161m) to the establishment of a new Australian Football League (AFL) franchise based in the region, according to media reports.
AFL crowds ‘at lowest level in 25 years’
Australian Football League (AFL) crowds are at their lowest level in more than 25 years, according to reports
AFL strikes licensing deal with Reddit
The Australian Football League (AFL) has announced a licensing agreement with message board platform Reddit that will allow the website’s users to add AFL-themed clothing to their virtual avatars.
AFLW salaries to ‘almost double’ following pay deal
The Australian Football League (AFL) has agreed to almost double the wages of players in the AFLW women’s competition as part of a new collective bargaining agreement with the AFL Players’ Association (AF…
Sport1 adds AFL to Australian rights portfolio
German pay-television sports broadcaster Sport1 has further enhanced its coverage of Australian sport by acquiring rights to Aussie rules football league, the AFL
Paramount ‘lines up’ wide-ranging bid for AFL domestic rights
Paramount, the owner of Australian free-to-air television network Ten and subscription streaming service Paramount Plus, will reportedly bid for the entire suite of Australian Football League domestic…
AFL toasts Pepperjack Wines sponsorship
The Australian Football League has announced a sponsorship agreement with Pepperjack Wines.
The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season
AFL strikes five-year NFT deal with Animoca Brands
The Australian Football League is to release a range of non-fungible tokens (NFTs) after striking a five-year agreement with Hong Kong-based digital collectibles company Animoca Brands
AFL chief executive McLachlan to stand down
Australian Football League chief executive Gillon McLachlan has announced he will leave the organisation at the end of the current season following eight years at the helm of the Australian rules football…
AFL reveals NFT plans as Australian sports CEOs embrace digital token opportunity
Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today
AFL strikes five-year timekeeper deal with Kennedy
The Australian Football League has announced as five-year sponsorship deal with luxury watch retailer Kennedy.
The tie-up sees Kennedy become the official timekeeper of the AFL
Poll finds one-third of AFL fans worried about gambling ads
More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association
Mars extends Ballarat stadium naming rights deal
Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…
Crypto.com follows AFL deal with Crows sponsorship, succumbs to hacking
Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal sees Crypto.com