Australian Rules Football

Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.

Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio

The Australian Football League has confirmed that discussions are underway for a special State of Origin match to be played to raise funds for victims of the bushfires in the country

HSBC Australia has signed up as a premier partner and the official banking partner of the Sydney Swans Australian Football League club

Risk management firm Austbrokers has joined Australian Football League (AFL) club Carlton as a Gold Partner and become a co-major sponsor of the Carlton IN Business (CIB) corporate network

Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category

The Australian Football League confirmed on Thursday that clubs St Kilda and Port Adelaide will again face off in Shanghai next year, as part of a long-term agreement to hold regular fixtures in China

The Australian Football League is set to continue its push into the Chinese market with the opening of an office in Shanghai in June

AFL Aussie rules football club Port Adelaide has made further inroads into the Chinese market by forming a business to consumer platform that will look to drive opportunities for Australian businesses in China.

The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.

In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

In addition to constructing a premium sports venue, the Perth Stadium, Rob Ridley finds out how the Western Australian government is creating a sports precinct to enhance the Aussie rules gameday experience.

The AFL Aussie rules football league has partnered with video game developer Riot Games to launch a new esports tournament in the city of Melbourne later this year.

The AFL Aussie rules football league has teamed up with telco Telstra, sports statistics provider Champion Data and marketing agency MKTG to integrate Telstra Tracker data alongside stadium LED signage during matches.

The Victorian government has detailed plans to upgrade AFL venues in the Australian state, with Melbourne’s Etihad Stadium to receive a major revamp and the Melbourne Cricket Ground (MCG) to retain hosting rights to the Aussie rules football league’s Grand Final on a long-term basis.

AFL Aussie rules football team Melbourne FC has opted to exit the gaming industry following its sale of the Leighoak venue to the Moonee Valley Racing Club.

The Australian Football League, which operates the top tier of Australian rules football in the country, has registered a huge jump in its turnover for 2017 thanks to the start of lucrative new media-rights deals.

The AFL Aussie rules football league has launched its new short-form competition, AFLX, which is designed to introduce the sport to an international audience.

Australian Football League (AFL) clubs Port Adelaide and Gold Coast Suns will return to Shanghai in 2018 in the wake of their landmark game in the Chinese city earlier this year.

The AFL Aussie rules football league has reached an agreement with the West Australian government for the West Coast Eagles and Fremantle Dockers to begin playing at the new Perth Stadium from 2018.

North Melbourne and Geelong will enter the fledgling women’s competition of the AFL Aussie rules football league in 2019, with Gold Coast, West Coast, Richmond and St Kilda set to follow in 2020.

The AFL Aussie rules football league has announced details of a new short-form competition, which is scheduled to launch in September.

The AFL Aussie rules football league has sealed a new six-year collective bargaining agreement (CBA) with its players which will grant its stars an initial 20 per cent pay rise with wages tied to competition revenue for the first time.

The AFL Aussie rules football league has received eight bids for expansion clubs in its women’s competition, with between two and four expected to join for its 2019 season.

The AFL Aussie rules football league has announced that its women’s league will remain an eight-team competition for the 2018 season before expanding in 2019.

The Australian Football League (AFL) has revealed that it suffered a net loss of Aus$17.8m (€12.9m/$13.7m) in 2016, a figure the Aussie rules football competition says was in line with the year’s budget.

The Australian Football League (AFL) Aussie rules competition and Gaelic Athletic Association (GAA) have announced that their International Rules Series will return next year, with Australia to host Ireland in a two-Test series.

BLK, a sportswear company that has partnerships with numerous professional sports franchises and organisations, including several clubs in the Australian Football League (AFL) Aussie rules competition, has been placed into receivership.

Port Adelaide has claimed a piece of history for the Australian Football League (AFL) with the announcement that it will stage a Premiership game against the Gold Coast Suns in Shanghai, China next year.

The Australian Football League (AFL), governing body of the country’s Aussie rules competition, has today (Friday) entered into an agreement with the owners of Etihad Stadium to acquire the management rights and freehold to the Melbourne venue.

The Australian Football League (AFL) Aussie rules football competition has trialled a new seven-a-side version of the game in an effort to raise the sport’s international appeal.

The Australian Football League (AFL) Aussie rules competition is set to stage a regular-season game in China after a Memorandum of Understanding was signed with a view to holding a match in the country.

Eddie McGuire, president of AFL Aussie rules football team Collingwood, has outlined ambitious plans to build a new 60,000-seat, A$1bn (€683m/$749m) stadium in Melbourne that would form part of a major sporting hub for the city.

The Australian Football League (AFL) Aussie rules competition has defended the introduction of a new dynamic ticketing model by claiming it is designed to help increase match attendances at lower-profile fixtures.

Andrew Demetriou, one-time chief executive of the Australian Football League (AFL) Aussie rules competition, has joined forces with the former Football Federation Australia (FFA) chief executive Ben Buckley to launch a new sports technology business.

Leading AFL Aussie rules football club Essendon is today (Tuesday) reeling from the loss of 12 of its current playing squad after a total of 34 of its past and present players were handed two-year bans for doping as part of one of the biggest scandals to hit Australian sport.