Australian Rules Football
AFL Aussie rules football club Port Adelaide has made further inroads into the Chinese market by forming a business to consumer platform that will look to drive opportunities for Australian businesses in China.
Port Adelaide and AFL helping to drive closer cultural and economic ties between Australia and China
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The AFL Aussie rules football league has partnered with video game developer Riot Games to launch a new esports tournament in the city of Melbourne later this year.
The AFL Aussie rules football league has teamed up with telco Telstra, sports statistics provider Champion Data and marketing agency MKTG to integrate Telstra Tracker data alongside stadium LED signage during matches.
The Victorian government has detailed plans to upgrade AFL venues in the Australian state, with Melbourne’s Etihad Stadium to receive a major revamp and the Melbourne Cricket Ground (MCG) to retain hosting rights to the Aussie rules football league’s Grand Final on a long-term basis.
AFL Aussie rules football team Melbourne FC has opted to exit the gaming industry following its sale of the Leighoak venue to the Moonee Valley Racing Club.
The Australian Football League, which operates the top tier of Australian rules football in the country, has registered a huge jump in its turnover for 2017 thanks to the start of lucrative new media-rights deals.
The AFL Aussie rules football league has launched its new short-form competition, AFLX, which is designed to introduce the sport to an international audience.
Australian Football League (AFL) clubs Port Adelaide and Gold Coast Suns will return to Shanghai in 2018 in the wake of their landmark game in the Chinese city earlier this year.
The AFL Aussie rules football league has reached an agreement with the West Australian government for the West Coast Eagles and Fremantle Dockers to begin playing at the new Perth Stadium from 2018.
North Melbourne and Geelong will enter the fledgling women’s competition of the AFL Aussie rules football league in 2019, with Gold Coast, West Coast, Richmond and St Kilda set to follow in 2020.
BLK, a sportswear company that has partnerships with numerous professional sports franchises and organisations, including several clubs in the Australian Football League (AFL) Aussie rules competition, has been placed into receivership.
Port Adelaide has claimed a piece of history for the Australian Football League (AFL) with the announcement that it will stage a Premiership game against the Gold Coast Suns in Shanghai, China next year.
The Australian Football League (AFL), governing body of the country’s Aussie rules competition, has today (Friday) entered into an agreement with the owners of Etihad Stadium to acquire the management rights and freehold to the Melbourne venue.
The Australian Football League (AFL) Aussie rules football competition has trialled a new seven-a-side version of the game in an effort to raise the sport’s international appeal.
The Australian Football League (AFL) Aussie rules competition is set to stage a regular-season game in China after a Memorandum of Understanding was signed with a view to holding a match in the country.
Eddie McGuire, president of AFL Aussie rules football team Collingwood, has outlined ambitious plans to build a new 60,000-seat, A$1bn (€683m/$749m) stadium in Melbourne that would form part of a major sporting hub for the city.
The Australian Football League (AFL) Aussie rules competition has defended the introduction of a new dynamic ticketing model by claiming it is designed to help increase match attendances at lower-profile fixtures.
Andrew Demetriou, one-time chief executive of the Australian Football League (AFL) Aussie rules competition, has joined forces with the former Football Federation Australia (FFA) chief executive Ben Buckley to launch a new sports technology business.
Leading AFL Aussie rules football club Essendon is today (Tuesday) reeling from the loss of 12 of its current playing squad after a total of 34 of its past and present players were handed two-year bans for doping as part of one of the biggest scandals to hit Australian sport.