American Football

Swarbrick, Kelly give strong support to greater player NIL rights

The Walt Disney Co. is reportedly pushing back on the National Football League's desire to charge domestic rights partners double the amount they have been paying to broadcast games

League official app briefly tops sports category in Apple App Store

CEO signals some price sensitivity for upcoming negotiations with the league

Last weekendā€™s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agencyā€™s proprietary study on fan sentiment.

Longtime executive had been with team for essentially its entire history

New event mark set for food and beverage sales, as well as for merchandise

Blowout game leads to marked viewership attrition

The National Football League'sĀ Washington Football Team has appointed creative agency Code and Theory to assist with the organization's ongoing rebranding process.

German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition

The National Football League's Tampa Bay Buccaneers have struck a multiyear partnership with Little Caesars, which has been designated the official pizza of the team and Raymond James Stadium

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

Amid pandemic, league plays its entire 2020 season schedule

Strategically spaced cutouts supplement actual fan attendance for game

Chinese short-form video platform Kuaishou saw its shares almost triple in its Hong Kong stock market debut after a $5.4bn (ā‚¬4.5bn) initial public offering.

Commissioner praises league's enhanced flexibility, improved labor relations

Due to the pandemic and the presence of the Tampa Bay Buccaneers playing in their home venue, the ticket resale market for Super Bowl LV is experiencing a series of unprecedented anomalies. US Editor Eric Fisher reports.

The National Football League has partnered with competitive mobile games platformĀ Skillz to crowdsource a future NFL-themed mobile game.