Action Sports
Summer X Games returns with new look in Southern California
Action sports content provider and event producer X Games has announced that its showpiece summer event will return in a reimagined format, with fans also set to be in attendance for the first time in…
ALT Sports Data signs betting deal with action sports specialist Thrill One
ALT Sports Data, which provides trading and consumer data for action and alternative sports, has entered into an agreement with Thrill One Sports & Entertainment, the organisers of the Nitro World Games…
Thrill One acquired by Fiume Capital, Juggernaut Capital Partners
Thrill One Sports and Entertainment, the organizers behind action sports’ Nitro World Games, has been acquired by private investment firms Fiume Capital and Juggernaut Capital Partners.
Thrill One secures eight-figure A Shoc partnership
Thrill One Sports and Entertainment, the organizers behind action sports’ Nitro World Games, has unveiled an eight-figure multiyear partnership with Keurig Dr Pepper energy drink brand A Shoc.
Nitro Circus to launch tour of Australia and New Zealand
Action sports property Nitro Circus has detailed plans to return to Australia and New Zealand in 2022 for an outdoor stadium tour
IMG’s Grabowski on the move
John Grabowski has left the IMG agency to take up a position as commercial director at Move.ai, the London-based technology company that delivers AI-generated 3D animations
ESPN details plans for X Games in California
US sports broadcaster ESPN has announced plans to take the X Games back to its roots with the summer edition of the action sports series set to be held in three Southern California locations this year,…
Thrill One, The Sports Consultancy in search for 2022, 2023 Nitro World Games hosts
Thrill One Sports and Entertainment, the organiser behind action sports’ Nitro World Games, has opened the selection process for the hosts for the event in 2022 and 2023.
ESPN lays out plan for return of X Games
US sports broadcaster ESPN has detailed plans to stage its X Games Aspen event in January for the 20th consecutive year, although no fans will be able to attend
Brisbane to host 2021 Nitro World Games
The Australian city of Brisbane has been selected as the host for the 2021 edition of the Nitro World Games extreme sports event
Joe Carr | Take an unfortunate situation and create opportunity
Action sports media company Thrill One Sports & Entertainment launched in January, just ahead of the pandemic which brought most live sport to a grinding halt. Chief executive Joe Carr tells SportBusiness how Covid-19 impacted on the new company’s event business and how its creative digital strategy has served to increase reach and deepen engagement with fans.
Edgesport lands on STV Player in Scotland
IMG-owned action sports channel Edgesport has launched on STV Player, the online video-on-demand service of Scottish commercial broadcaster STV
Merged action sports company created involving Nitro and skateboarding
A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…
IMG’s Edgesport returns to China, solidifies US presence and looks to Latin America
Edgesport, the action sports channel operated by IMG, is now available in over 50 countries through distribution deals agreed by the agency, including a return to China and additional deals in the US market
Nitro Circus appoints The Sports Consultancy for host cities search
Nitro Circus, the world’s largest action sports brand, has appointed London-based The Sports Consultancy to work on the host city selection process for its proposed slate of worldwide live events.
Sportdigital in Edgesport distribution deals with Sky and Waipu
German subscription broadcaster Sportdigital has launched action sports and lifestyle channel Edgesport in Germany, Austria and Switzerland after securing carriage deals with pay-television broadcaster…
Sportdigital set to carry Edgesport content, Schalke secures broadcast licence
German subscription broadcaster Sportdigital is set to carry content from action sports and lifestyle channel Edgesport after successfully applying for a broadcast licence, while Bundesliga football club…
Yangshuo’s Moon Hill reopens after two-year sport climbing ban
Moon Hill, a hill with a natural arch through it a few kilometers outside Yangshuo in southern China, and one of the world's most popular sport climbing peaks, has reopened to sport climbers after a ban…