Over-the-top platform YuppTV has acquired rights to the Nidahas Trophy, an upcoming Twenty20 cricket tournament that will be contested by the national teams of Sri Lanka, India and Bangladesh.
YuppTV will provide exclusive coverage of the event in the US, Canada, Middle East and North Africa, Australia, New Zealand, Malaysia, the UK and Europe.
The inaugural Nidahas Trophy will run from March 6-18 in Colombo, Sri Lanka. The event has been organised to celebrate the country’s 70 years of independence.
Coverage will be available on www.yupptv.com or via the YuppTV app on smart TVs, smart blu-ray players, streaming media players, games consoles, smartphones and tablets.
The tournament will feature every team playing each other twice, with the top two teams progressing to the final on March 18.