Australian Beer Company has agreed a deal for its Yenda beer brand to become a partner of Rugby Australia, the country’s governing body for rugby union, as well as the Super Rugby southern hemisphere club competition.
The three-year agreement will cover the 2018, 2019 and 2020 seasons.
Yenda will serve as the official beer of both the Australian national team and the Super Rugby tournament in Australia.
Rugby Australia’s general manager of commercial partnerships, Peter Sciberras, said: “Rural talent has always played a big part in Australian rugby’s success. Hard work, passion and teamwork are the cornerstone of country rugby and it’s great to welcome Yenda who share those same core values.”