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WTA delves into fantasy sports arena

WTA delves into fantasy sports arena

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By: SportBusiness International team

Posted:
26 Jan 2018
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The Women’s Tennis Association (WTA) has launched a new free-to-play fantasy game, with the venture backed by commercial partner, German automotive company Porsche.

WTA Fantasy Tennis will be home to the Porsche Race to Singapore Challenge. Available via desktop and mobile devices, fans can compete in two challenges within the game – Season Challenge and Tournament Challenge.

In Season Challenge, fans predict the eight players that will qualify for the season-ending WTA Finals. Tournament Challenge will be based on predicting the top four best performing players at select WTA Premier level and grand slam events.

In both challenges, participants earn points based on the on-court performance of the WTA players they have selected. Points are based on their selected player’s earned WTA ranking points at each tournament. 

The Tournament Challenge is divided into three swings throughout the season, with a winner for each swing and capped off with a grand prize winner combining both Tournament and Season Challenge success, receiving WTA experiential prizes. The WTA said these prizes will only be available in Canada, Germany, Romania, Singapore, Spain, United Kingdom and United States.

Fantasy participants will also be able to make both public and private leagues of any size to compete with friends or other fans around the world. An ongoing global leaderboard will track user success throughout the season.

WTA chief executive and chairman, Steve Simon, said: “Fan engagement is at the heart of what we do at the WTA, and the Porsche Race to Singapore Challenge will add a new dimension in how fans can access women’s tennis and be part of the exciting WTA story throughout the season.”

Oliver Eidam, director of brand partnerships and sponsoring at Porsche, added: “Women’s tennis is continually growing all over the globe. At the same time, the element of fantasy is becoming an increasingly important factor across all sports, within the fan base enhancement process.

“The Porsche Race to Singapore Challenge is another important building block in our successful partnership with the WTA and offers fans the chance to maximise their passion for women’s tennis, being part of an attractive competition. It intensifies their bond with the WTA and the players over the course of the whole tennis season.”

Fans can start playing WTA Fantasy Tennis now, with the initial contest taking in the St. Petersburg Ladies Trophy the week of January 29, through to the Kremlin Cup in Moscow during the week of October 15.

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