US telco Boost Mobile has signed a partnership with the World Surf League that will focus on the Australian leg of the competition.
The length of the agreement was not disclosed but it will at least cover the 2018 WSL season.
Boost Mobile becomes the official mobile carrier of the WSL in Australia. The two parties will work together throughout the Australian leg of the 2018 World Championship Tour.
The partnership is designed to ensure that surfing fans in Australia have access to extensive coverage of the WSL on their mobile devices. Boost Mobile will offer fans prepaid deals that will provide more data, calls and texts through Telstra Mobile Network.
Boost Mobile founder Peter Adderton said: “I have always believed the culture of the surf industry would play an important part in shaping the Boost Mobile brand. In fact, Boost Mobile was the catalyst for relaunching the North American ASP Lower Trestles events after years of absence.
“In 2002, Luke Egan won the first ever Boost Mobile Pro, it was the key to our success as the world's largest youth mobile brand. In 2018 we are pleased to be the official mobile carrier of the WSL in Australia. We look forward to giving our Boost customers an incredible experience and insight into the best surfers in the world as they compete to become world champions.”
Boost Mobile general manager Jason Haynes added: “We discovered the latest Australian Viewing Report by OzTam unveiled 54 per cent of 18-to-25-year-olds watch videos on personal devices. This is the first time in history that traditional television viewing has shown a certifiable majority decline. In 12 months, teens have seen a 25 per cent drop while 42 percent of 25-to-34-year-olds are switching to viewing video on their mobiles.”