Newly-promoted English Premier League football club Wolverhampton Wanderers has named German sportswear manufacturer Adidas as its new kit supplier.
Adidas’ four-year deal with Wolves will cover the 2018-19 to 2021-22 seasons. Adidas will replace rival German company Puma in the role.
The deal covers the provision of home and away kits, along with training wear.
“This is a hugely significant partnership for the club as we look to not only take our brand of football into the Premier League, but also take the brand of Wolves to a global audience,” Wolves’ managing director Laurie Dalrymple said.
“We went through a stringent process to find the most suitable partner that shared our vision and could deliver on some of our key aspirations. Adidas is the biggest football brand on the planet. They have a quality and brand integrity that we knew would match our desire to reach fans in unchartered territories.
“However, most importantly perhaps for the team, Adidas will provide us with a kit that underpins high performance, and for supporters, provides us with a return to Wolves’ classic old gold. We must also thank Puma for an excellent five seasons as our kit partner, in which time they have produced some of the most successful kits in the club’s history.”
The club has also confirmed that its shirt sponsorship deal with financial services company The Money Shop has been “mutually concluded” a season early. A new shirt sponsor has not yet been confirmed, with the Money Shop agreement having proved a contentious one among the club’s fanbase.
Wolves, which are owned by Chinese conglomerate Fosun, finished the 2017-18 season top of the second-tier Championship, securing a return to the top flight of English football following a six-year absence.