The International Cricket Council has entered into a partnership with Australian winemaker Wolf Blass.
The three-year global partnership names Wolf Blass as the official wine partner of the 2019 World Cup in England and Wales, and the World T20 in Australia in 2020.
Ahead of next year’s World Cup, Wolf Blass will release a range of limited-edition labels alongside a UK promotion in July that will give fans the chance to win tickets to the tournament’s final.
The ICC said that Wolf Blass is the first of what it expects to be “a number of global brands” to partner with the World Cup, with further partner announcements expected throughout the year.
Campbell Jamieson, the ICC’s general manager of commercial, said: “The global reach of the ICC’s events means we can provide Wolf Blass with an outstanding platform to showcase the breadth of their portfolio.
“The success of the partnership last summer in the UK at the ICC Champions Trophy, and the opportunities that lie ahead with the ICC Cricket World Cup and the ICC World T20 gives us the chance to cement a great partnership.”
Wolf Blass also partnered the 2015 World Cup, which was co-hosted by Australia and New Zealand.