English Super League rugby league club Wigan Warriors has renewed its main sponsorship agreement with online betting company 188Bet.
The new one-year deal will cover the 2018 season and grants 188Bet continued exposure on the front of Wigan’s shirts.
188Bet has been Wigan’s main sponsor since the start of the 2016 season, having previously worked with the club in 2010.
Kris Radlinski, Wigan’s executive director, said: “The sponsorship landscape is such a competitive market place and over the last 18 months we have adopted a slightly different model whereby we have gone out and listened to our partners about their commercial objectives and then been creative in how we can help each other achieve our goals.
“Many Wigan fans have been encouraging us to re-sign 188Bet and that shows their popularity. The engagement levels remain high and they have a great connection with our fans. Long may it continue.”