English Premier League football club West Ham United has agreed a deal for EVA Air to become its first official airline partner.
The length of the agreement with the Taiwanese company was not disclosed.
EVA Air will benefit from branding opportunities as part of the deal, with the airline to also work with West Ham on fan engagement activations.
West Ham’s vice-chairman Karren Brady said: “As the excitement of Premier League football continues to grow rapidly throughout Asia, we are extremely proud to team up with an airline that has established a magnificent reputation for its links between London and the far east. I am very excited about the benefits that the partnership can bring as we continue to grow and develop our corporate identity on a global scale.”
Clay Sun, EVA Air president, added: “For years we have actively supported and sponsored sports such as golf, tennis, badminton and baseball and this cooperation with the Premier League football club further extends this across our route network.”