SportBusiness International

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Virgin Sport scales back plans as CEO exits

Virgin Sport scales back plans as CEO exits

By: SportBusiness International team

3 Jan 2018
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Virgin Sport, the lifestyle and fitness company owned and run by investment firm Virgin Group, is set to focus its activities on the UK market after scaling back its global ambitions.

The news was revealed by Virgin Sport chief executive Mary Wittenberg in a post on social media platform Instagram. Wittenberg (right of picture), who was named chief executive of Virgin Sport in May 2015 after 10 years as president and chief executive of New York Road Runners and race director of the New York City Marathon, said she is now leaving the business.

Wittenberg said in her post on New Year’s Eve: “While we started with initial plans for events in the US and UK, we have recently decided to focus solely on the UK business as of the start of the year. So, our global team and I will close our NYC office and leave the business at the end of the year. Which is now upon us! We’ll be cheering our awesome UK team on from afar. 

“It’s been a great experience launching Virgin Sport. And, an amazing privilege and lots of fun to work with our team and so many of you. You inspired and helped us in more ways than we can count.”

In January 2017, Virgin Sport unveiled its first series of mass-participation events, with four ‘festivals of sport’ taking place last year in Hackney and Westminster in London, the English city of Oxford and San Francisco in the United States.

Founded in May 2015, Virgin Sport was given a mandate of establishing and staging mass-participation events in running, cycling and various other sports. Virgin Sport last year said it intended to expand to add new festivals of sport and active lifestyle products in cities and communities around the world.

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