Automotive, commercial and industrial lubricant company Valvoline has agreed a deal to become a partner of the Pac-12 US college sports conference’s American football programme.
The agreement covers Pac-12 Football Championship games in 2016 and 2017.
Valvoline will serve as the official motor oil of all matches and will also receive an on-air and online presence across properties owned by Pac-12 Networks, the conference’s content and multi-platform media company.
The company will serve as presenting sponsor for six games during the season, as well as benefit from branding placement on field-level LED signage during the championship game.