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USGA extends Deloitte relationship

USGA extends Deloitte relationship

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By: Sports Sponsorship Insider

Posted:
24 May 2018
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Professional services company Deloitte has renewed a partnership with the US Golf Association.

The length of the multi-year renewal was not disclosed, but the two parties have been partners since 2014, when Deloitte started assessing USGA programmes and development strategies. In 2016, Deloitte and the USGA secured a professional services sponsorship deal.

Cathy Engelbert, Deloitte’s chief executive, said: “Deloitte not only wants to help the USGA grow the game, but increase engagement and inclusion by helping the modern golfer better connect to the game leveraging digital technology.”

USGA chief executive Mike Davis added: “Deloitte's outstanding thought leadership and experience have led to a pivotal evolution of our relationship with golf associations in communities across America, driving greater impact and ultimately advancing our service to the game.”

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