German automotive manufacturer BMW has extended its long-term partnership with the USA Swimming national governing body.
BMW will retain its role as the official automotive sponsor of the organisation until 2020.
The company will also continue to collaborate with USA Swimming on various technology development projects such as SwimTech, which tracks swimmers during training and provides feedback in real time to coaching staff.
BMW will also have the right to use USA Swimming marks and activate at selected events, as well as provide a one-year lease on a new vehicle as the grand prize for the male and female point winners of USA Swimming’s annual arena Pro Swim Series.
Other elements of the partnership include promotional support for BMW test drive events, adverts in official USA Swimming publication ‘Splash Magazine’, entitlement of a digital content series and event signage.
In addition, to mark the extended deal, BMW will offer a purchase incentive to all USA Swimming members on BMW and Mini vehicles.
Matt Farrell, chief marketing officer for USA Swimming, said: “Teaming up with BMW gives us the opportunity to provide learning tools for all levels of our membership through BMW’s technique focused digital content series. Through two Olympic Games BMW has helped the US succeed in the pool, and we’re excited to extend this to the grassroots level and ensure the swimming success of future generations.”