University steps up backing of AFL’s Carlton

La Trobe University has expanded its partnership with AFL Aussie rules football club Carlton by becoming a kit sponsor of the team.

The new five-year deal will grant La Trobe brand exposure on the team’s match-day and training shorts. The university will also serve as Carlton’s exclusive higher education partner.

La Trobe will assist in the development of a full education suite with the team, with a Sports Development Institute to be set up at Ikon Park, Carlton’s home stadium. The institute will give students more opportunities to study diploma-level sports qualifications, with a pathway to enroll into degree courses upon successful completion.

Carlton first partnered with La Trobe in 2016. The partnership has focused on enhancing education and community prospects in North Melbourne, and La Trobe students will continue to receive exclusive work placement opportunities at the club through the new deal.

An increased number of internships, research and game-day opportunities will be provided for students, along with access to Carlton’s specialist facilities. Carlton’s men’s and women’s teams will also train at the new La Trobe Sports Park in 2019.