Unilever ? which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here