Media group 21st Century Fox has elevated Uday Shankar, the chairman and chief executive of pay-television broadcaster Star India, to the position of president of its Asia division.
In his new role as president of 21st Century Fox, Asia, Shankar will lead the company’s video businesses across the continent.
He will oversee Star India and Fox Networks Group, working closely with 21st Century Fox’s leadership on key strategic initiatives.
Shankar will retain his roles as chairman and chief executive of Star India.
Zubin Gandevia, president of Fox Networks Group Asia, will continue to oversee video brands across 14 markets and will now report to Shankar. The film business of 21st Century Fox in Asia will continue to report directly to Stacey Snider, chairman and chief executive of 20th Century Fox Film.
Lachlan Murdoch, executive chairman of 21st Century Fox, and chief executive James Murdoch said in a statement: “Uday’s new role will enhance our strategic focus across all of Asia and enable us to further capture opportunities, building on the transformation Star India has driven in our most important growth market.
“Under Uday’s leadership, our India business has firmly established itself as a world-class asset with durable businesses across entertainment, sports, satellite distribution and OTT. His strategic vision has put 21CF at the forefront of content and distribution in one of the world’s fastest growing economies, and we are very fortunate to benefit from Uday’s expanded leadership at a global level.”
Shankar has led Star India since October 2007.