The EHF Marketing division of the European Handball Federation has entered into a wide-ranging partnership with sports and betting-related services company Sportradar.
Under the long-term agreement, Sportradar will provide a range of data, streaming, marketing and digital services for the EHF’s European Cup competitions.
The deal names Sportradar as the official streaming and data partner of EHF club competitions.
As part of the deal, Sportradar will collect live data and statistics for over 650 matches per season across tournaments such as the men’s and women’s Champions League, EHF Cup and Challenge Cup.
Sportradar is also launching a new service call Sportradar OTT, which will be available for sports federations from around the world to use.
The new service will be used to launch and develop the EHF’s own OTT platform, ehfTV.com. Sportradar OTT will also market rights for all digital content for the EHF’s club competitions, as well as advertising and sponsorship on digital platforms, non-digital advertising and sponsorship from the betting industry.
Sportradar will work closely with the EHF and EHF Marketing’s media teams on digital content creation for ehfTV.com and social media channels.
Sportradar chief executive Carsten Koerl said: “While we are already well-respected and established streaming and content provider to the betting industry, we tasked our team to really disrupt the existing models of streaming across all digital platforms.
“I wanted them to find solutions that would resonate for a whole range of federations across the world and across sports. What they have come up with, and what we are able to offer is genuinely unique: a fully customisable offering that can be adapted to a whole range of unique circumstances.
“ehfTV.com is one such platform with bespoke branding, front end and revenue share structure. In certain circumstances we will even be able to offer the OTT service at no cost. That should pique the interest of rights holders across sport.”