ALLIANZ, the world’s largest property and casualty insurer, has made its second major move into the stadium naming rights market by agreeing a 10-year deal for the Sydney Football Stadium in Australia.
TITLE SPONSOR Bridgestone has been joined by Vodafone and the whiskey brand Seagram’s Imperial Blue as major backers of the inaugural Bridgestone World Series Hockey (WSH) tournament in India.Read on
FORMULA ONE and Tata Communications unveiled a new multi-year global partnership this week that will see the Indian company provide a host of technology services to the Formula One organisation and all 20 race locations.Read on
AXIATA GROUP BERHAD, one of Asia’s largest telecommunications companies, will title sponsor a new badminton team competition sanctioned by the Badminton Asia Confederation (BAC) and organised by Total Sports Asia, worth US$1m in pRead on
DAYS AFTER Sahara India Pariwar signalled its intentions to end its sponsorship of the Board of Control for Cricket in India (BCCI); it has signed a five-year renewal with the national governing body for hockey.Read on
PUMA HAS teamed up with BMW Motorsport in a new multi-year deal which will see the sports apparel brand become the official supplier of race and team wear for all BMW Motorsport racing operations.