Ski Sport Finland has signed a long-term extension to its international media rights partnership with the Infront Sports & Media agency.
The new deal runs until 2026 and covers all international media and broadcasting rights for the International Ski Federation’s (FIS) Alpine and Freestyle Skiing World Cup events in Finland.
The deal includes rights for the Alpine Skiing World Cup slalom races in Levi (pictured) and the Freestyle World Cup events in Ruka.
Infront first partnered with Ski Sport Finland in 2011. The new agreement comes after Infront last year extended a deal with the Finnish Ski Association that includes rights for all Nordic discipline FIS World Cup events in Finland until 2026.
Bruno Marty, director of winter sports at Infront, said: “This agreement further strengthens our FIS World Cup portfolio, particularly in the Nordic countries. It also enables us to create longer term plans for the future and to further enhance our collaboration with Ski Sport Finland.”