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Sharapova aces Samsung partnership

Sharapova aces Samsung partnership

4 Apr 2012
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The agreement with the Korean electronics giant was activated on April 1 and initially covers Sharapova’s native Russia and the Commonwealth of Independent States, with a view to expanding to become a global deal next year. “Maria really hasn’t been marketed that much in Russia,” Sharapova’s agent at IMG Worldwide, Max Eisenbud, told Bloomberg. “It’s important to her because that’s where her roots are. I also felt that was a really untapped market, with the 2014 Sochi Olympics coming up.”

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